Specialist, Affiliate Partnerships

Role Summary

The Specialist, Affiliate Partnerships is responsible for driving growth, revenue, and strategic partner relationships across McAfee's affiliate marketing program. This role owns a portfolio of high-value affiliate and publisher relationships, develops growth strategies, manages partner investments, and collaborates cross-functionally to maximize performance across key markets.

The ideal candidate combines strong relationship management skills, analytical thinking, and performance marketing expertise to deliver scalable growth through affiliate partnerships.

This is a Hybrid position located in the New York City office. You will be required to be on-site on an as-needed basis. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to NYC and are not offering relocation assistance at this time

Position Details

About the role

Affiliate Partner Management & Growth

• Manage strategic affiliate publisher relationships across North America, EMEA, LATAM, and other assigned regions.
• Serve as the primary point of contact for key affiliate partners and networks.
• Build and execute growth strategies designed to expand revenue, customer acquisition, and market reach.
• Identify, evaluate, and onboard new affiliate partners and distribution opportunities.
• Lead business reviews and performance discussions with partners to drive continuous improvement.

Revenue & Performance Optimization

• Manage partner investments, media placements, promotional opportunities, and incentive structures.
• Analyze affiliate performance and identify opportunities to improve conversion rates, bookings, and return on ad spend.
• Negotiate promotional placements, increased exposure, and strategic partnership opportunities.
• Monitor affiliate performance trends and proactively recommend optimization initiatives.

Campaign & Launch Support

• Lead affiliate participation in seasonal campaigns, promotional events, and key business initiatives.
• Support the launch of new products, services, and promotions across affiliate channels.
• Partner with internal stakeholders to align pricing, offers, localization requirements, and go-to-market activities.
• Coordinate affiliate implementation of creative testing initiatives, including landing page, cart, and promotional offer tests.

Regional & Program Ownership

• Serve as a regional lead for assigned affiliate markets.
• Support expansion and optimization efforts across global affiliate programs.
• Manage the TunnelBear affiliate program and identify opportunities to accelerate growth.
• Provide support for strategic initiatives and cross-functional business priorities as needed.

About you

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in affiliate marketing, partnerships, performance marketing, or digital marketing.
• Experience with CJ, Impact, Partnerize, or similar affiliate platforms.
• Experience supporting international affiliate programs.
• Knowledge of subscription businesses, ecommerce, or digital consumer products.
• Experience collaborating with product, analytics, finance, and marketing teams.
• Strong analytical skills and ability to interpret performance data to drive business decisions.
• Experience managing budgets, promotions, incentives, or partner investments.
• Excellent communication, presentation, and negotiation skills.
• #LI-Hybrid