Director, Scale GTM Strategy, Copilot Marketing

Overview

Microsoft 365 is transforming how small and medium enterprises work through AI-powered productivity, Copilot, and A365. As customer needs evolve, we have an opportunity to accelerate ME7 growth by helping customers migrate to higher-value offerings, expand seats, adopt AI, and realize greater value through usage and consumption.

We are looking for a Director, Scale GTM Strategy, Copilot Marketing to lead ME7 growth strategy across SME&C while leading, developing, and empowering a high-performing team across broader growth priorities.

This role combines business and people leadership. You will advance the ME7 growth agenda across acquisition, migration, adoption, usage, and expansion, while shaping opportunities across A365, Copilot, premium experiences, and consumption-based growth. As a people manager, you will set direction, develop talent, create accountability, and empower team members to lead their respective areas.

You will partner across product, engineering, business planning, sales, finance, customer success, and partner teams to turn growth opportunities into measurable business outcomes.

About the Role

The SME&C Growth Strategy team is responsible for accelerating growth across small and medium enterprises through customer-focused and partner-led go-to-market strategies. We sit at the intersection of product, marketing, business planning, engineering, sales, and partner strategy. Our team develops and scales growth initiatives that improve customer acquisition, adoption, expansion, and value realization across Microsoft 365 and AI.

This role combines people leadership with direct ownership of critical business priorities. As a people manager, you will lead and develop a high-performing team with responsibility across a broader portfolio of growth initiatives, creating clarity, setting priorities, coaching talent, and empowering team members to successfully lead their respective areas of ownership.

In parallel, you will directly lead the ME7 growth agenda, shaping strategies that drive customer acquisition, migration, seat growth, adoption, usage, and expansion. You will help define the next phase of ME7 growth through A365 and Copilot adoption, higher-value Microsoft 365 experiences, and evolving usage- and consumption-based models.

We work in a fast-paced environment where experimentation, collaboration, and measurable impact are critical. Success requires the ability to lead both people and business, simplify complex customer opportunities, influence across organizational boundaries, and translate strategy into measurable outcomes.

The team values customer obsession, accountability, curiosity, and a bias toward action. We are passionate about unlocking the next phase of Microsoft 365 and AI growth for customers and partners.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. We build on our values of respect, integrity, and accountability to create a culture where everyone can thrive.

Responsibilities

People Leadership

Lead, coach, and develop a high-performing team across a portfolio of growth priorities, establishing clear goals, accountability, and ownership while empowering team members to successfully lead their areas of responsibility.

Build an inclusive and high-performing team culture grounded in customer obsession, collaboration, experimentation, accountability, and a bias toward action.

Develop talent and organizational capability, providing coaching, feedback, and growth opportunities while building the skills needed to succeed in an evolving AI- and consumption-led business.

Translate broader business priorities into clear team objectives, balancing resources and priorities to maximize impact across the team's portfolio.

ME7 Growth Leadership

• Define and lead ME7 growth strategy, driving customer acquisition, migration, seat growth, adoption, usage, and expansion
• Shape customer migration, upsell, and expansion journeys that move customers into higher-value Microsoft 365 offerings and accelerate A365 and Copilot adoption.
• Drive A365 and Copilot growth through differentiated value propositions and scalable go-to-market strategies that increase customer value and Microsoft 365 growth.
• Advance usage- and consumption-based growth, developing customer and partner strategies that support evolving commercial models and FinOps value realization.
• Build scalable customer and partner growth motions across digital, field, product-led, and partner channels to improve conversion, adoption, and expansion.
• Use customer, market, and performance insights to identify growth opportunities, measure impact, and influence product, commercial, and investment priorities.
• Lead and influence across Product Marketing, Engineering, Finance, Business Planning, Sales, Customer Success, and Partner teams to turn strategy into measurable business outcomes.
• Embody our Culture  &  Values.
• Required/minimum qualifications
• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.

Additional or preferred qualifications

Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business

Experience with SaaS, cloud services, AI, or productivity software.

2 years of people management experience, including leading and developing talent, setting priorities, creating accountability, and driving results through others.

Experience developing and executing growth strategies across customer acquisition, migration, retention, adoption, upsell, or expansion.

Demonstrated ability to balance people leadership with direct ownership of complex, high-impact business priorities.

Experience working with partner ecosystems, channel programs, or indirect sales motions.

Product experience with Microsoft 365 E7, including security, AI and agentic and productivity value.

Strong analytical, strategic, project management, communication, and stakeholder management skills.

Ability to operate effectively in ambiguous environments, establish clarity, prioritize across competing opportunities, and mobilize teams toward shared outcomes.

Demonstrated ability to lead across organizational boundaries and influence senior stakeholders without direct authority.

Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.

If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Insights from previous hires

Top skills: Business Strategy, Leadership

Common previous titles: Director, Scale GTM Strategy, Director GTM Strategy, Manager GTM Strategy, Lead, Supply Chain Program Manager, Senior Strategist, Digital Specialist, Senior Data Scientist, Senior Manager Customer Success, Senior Solution Architect