Overview
Microsoft Marketing Finance is seeking a Finance Director, MCAPS Marketing Finance to lead the evolution of how we measure, understand, and optimize the impact of Microsoft’s marketing investments.
This leader will set the vision and strategy for Marketing Finance analytics, expanding our capabilities beyond LTV/CAC and media measurement to build a broader, integrated approach to marketing ROI, investment effectiveness, and resource allocation. The leader will also harness AI and advanced analytics to transform how we generate insights, scale measurement, and enable faster, higher-quality investment decisions.The role will be responsible for creating scalable frameworks and insights that connect marketing investments to business outcomes and enable leaders to make better, faster investment and trade-off decisions.
This directly supports Marketing Finance’s FY27 priority of maximizing ROI by linking spend to business outcomes and using ROI frameworks to guide next-best-dollar decisions.
The Finance Director, MCAPS Marketing Finance will lead a team and partner closely with senior Marketing, Product, Finance, and analytics leaders across Microsoft. The ideal candidate combines strong financial and business judgment, analytical depth, AI fluency and a track record of using emerging technologies to transform analytics and decision-making, executive presence, and the ability to translate complex data into clear insights and actionable recommendations.
Responsibilities
Execute the vision for Marketing Finance Analytics, defining the roadmap, frameworks, and capabilities required to measure marketing effectiveness and inform investment decisions across Microsoft.
Expand marketing ROI measurement beyond media, developing consistent approaches to evaluate investment effectiveness across the broader marketing portfolio and enable prioritization and resource allocation.
Lead LTV/CAC and ROI analytics, evolving existing capabilities and connecting customer economics, incremental outcomes, investment levels, and business value to improve decision-making.
Lead the AI transformation of Marketing Finance Analytics, identifying and scaling AI-enabled capabilities that automate foundational analysis, generate deeper and faster insights, and improve marketing investment and ROI decisions.
Turn analytics into decisions, translating complex data and ambiguous findings into clear executive-level insights, recommendations, and investment actions.
Partner with senior Marketing, Product, Finance, and Analytics leaders to establish shared KPIs, measurement frameworks, and decision processes that improve marketing effectiveness.
Build scalable analytical capabilities, leveraging data, AI, automation, and advanced analytics to increase the speed, consistency, and quality of insights.
Lead and develop a high-performing team, setting clear priorities and accountability while coaching the team to strengthen analytical, business-partnership, and strategic-finance capabilities.
Drive cross-company alignment on measurement methodologies, data sources, assumptions, and financial frameworks to create greater consistency and trust in marketing ROI insights.
Required Qualifications
- Master's Degree in Business Administration, Accounting, Finance, Economics, Data Science or related field AND 8+ years experience in financial analysis, accounting, controllership or finance, or related field
- OR Bachelor's Degree in Business Administration, Accounting, Finance, Economics, Data Science or related field AND 10+ years experience in financial analysis, accounting, controllership or finance, or related field
- OR equivalent experience.
- 1+ year(s) experience managing direct reports.
Other Preferred Qualifications
Demonstrated experience leading teams and developing talent.
Strong financial and analytical capabilities, with experience translating complex analysis into business decisions.
Demonstrated ability to influence and partner effectively with senior executives across complex organizations.
Experience in marketing measurement, ROI, customer economics, investment analytics, or related disciplines.
Experience developing analytical frameworks and using data to influence resource allocation and investment decisions.
Strong executive communication skills with the ability to simplify complex concepts and establish a clear point of view.
Ability to operate effectively through ambiguity, challenge existing approaches, and build new capabilities across organizational boundaries.
Financial Analysis M6 - The typical base pay range for this role across the U.S. is USD $130,900 - $277,200 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $303,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
Insights from previous hires
Top skills: Business, Business Transformation, Finance
Common previous titles: Finance Director, MCAPS Marketing Finance, Director Finance, Finance Director, Senior Finance Manager, Strategic Director, Senior Manager Finance, Senior Business Planner, Senior Manager Tax, Senior Manager Product, Senior Planning Manager
Job description provided by Microsoft.
View the original posting