Principal Product Manager

Overview

Microsoft is building the next generation of agentic experiences, where customers can extend Copilot with trusted agents, plugins, skills, connectors, and tools. The opportunity is to make these capabilities easy to find, understand, acquire, and use wherever customers work, while giving developers and partners a clear path to reach Microsoft audiences at scale.

We are seeking a Principal Product Manager to define and lead the product strategy for the Agent & Plugin Store and its evolution into a broader registry-powered discovery, distribution, and growth platform. This role will shape a unified Agent and Plugin Store across Microsoft Copilot experiences, extend marketplace discovery beyond any single product surface, and establish a compelling web-facing marketplace experience for plugins and agentic solutions.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

Define the multi-year product vision, strategy, and roadmap for a unified Agent & Plugin Store spanning Microsoft Copilot experiences and relevant standalone marketplace entry points.

Lead the evolution from a single store experience to a registry-powered discovery and distribution platform for agents, plugins, skills, connectors, and related extensibility solutions.

Drive a coherent customer model for discovering, evaluating, acquiring, sharing, managing, and reusing agentic capabilities across supported Microsoft experiences.

Create a web-facing plugins marketplace experience that expands ecosystem reach, supports public discovery, and provides clear pathways into Microsoft Copilot experiences.

Shape end-to-end marketplace experiences including information architecture, search, ranking, recommendations, categories, collections, product detail pages, acquisition, re-entry, and lifecycle management.

Define the unified plugin and agent marketplace model, ensuring underlying capabilities can be packaged and presented as coherent customer solutions rather than fragmented technical components.

Establish the product strategy for cross-surface distribution so publishers can reach multiple Microsoft experiences and customers can discover and acquire solutions through consistent flows.

Own the growth strategy and experimentation roadmap across supply, discovery, acquisition, activation, sharing, engagement, retention, and repeat usage.

Define a marketplace measurement framework and use usage, quality, relevance, reliability, and customer feedback signals to improve search, recommendations, merchandising, and product investment decisions.

Partner with engineering, design, data science, research, business development, store operations, developer platform, governance, and Copilot product teams to deliver an integrated marketplace ecosystem.

Align senior stakeholders around durable product decisions, resolve cross-organizational dependencies and tradeoffs, and communicate strategy and progress with clarity.

Represent the needs of end users, administrators, developers, makers, ISVs, and Microsoft product teams while maintaining a simple and coherent customer experience.

Key product outcomes

A unified Agent & Plugin Store experience across Microsoft Copilot surfaces, with consistent concepts and customer journeys.

A registry-powered discovery and distribution model that connects publishers, Microsoft experiences, and customers through a shared marketplace foundation.

A compelling marketplace that broadens discovery and ecosystem reach for plugins and agentic solutions.

A clear plugin product model that brings agents, skills, connectors, MCP capabilities, and other supported components together into customer-centered solutions.

Measurable growth in marketplace supply, discovery, acquisition, activation, engagement, sharing, and sustained usage.

Improved relevance through high-quality search, ranking, recommendations, curated collections, and personalized discovery.

A scalable operating model for onboarding new artifact types, marketplace partners, Copilot surfaces, and distribution scenarios.

Bachelor's Degree AND 8+ years experience in product/service/program management or software development

OR equivalent experience.

Bachelor's Degree AND 12+ years experience in product/service/program management or software development

OR equivalent experience.

4+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework).

6+ years experience improving product metrics for a product, feature, or experience in a market (e.g., growing customer base, expanding customer usage, avoiding customer churn).

6+ years experience disrupting a market for a product, feature, or experience (e.g., competitive disruption, taking the place of an established competing product).

Experience defining and delivering large-scale consumer, enterprise, marketplace, platform, ecosystem, or developer products.

Demonstrated ability to create a product vision, translate it into a roadmap, and drive execution across multiple teams and organizational boundaries.

Solid product sense for discovery, marketplace, search, recommendations, acquisition, engagement, and growth experiences.

Experience using qualitative and quantitative insights to identify opportunities, prioritize investments, and measure customer and business outcomes.

Ability to operate effectively in ambiguous, fast-moving environments and turn complex technical and organizational constraints into simple customer experiences.

Excellent written and verbal communication skills, with the ability to influence senior leaders and build alignment across engineering, design, business, and partner organizations.

Experience with AI agents, plugins, skills, connectors, MCP, developer ecosystems, app stores, SaaS marketplaces, or enterprise software distribution.

Experience building platform capabilities that serve multiple first-party and third-party product experiences.

Experience with product-led growth, marketplace flywheels, experimentation, funnel optimization, and recommendation or relevance systems.

Understanding of enterprise discovery, entitlement, administration, trust, governance, and lifecycle considerations for extensibility ecosystems.

Experience leading products that span native application experiences and public web destinations.

#agents, #ai, #copilot,# plugins, #agentregistry, #store, #marketplace, #agentstore, #plugin store, #pluginmarketplace

Product Management IC5 - The typical base pay range for this role across the U.S. is USD $142,800 - $274,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000 - $304,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.

If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Insights from previous hires

Top skills: Analytics, Business Acumen

Common previous titles: Digital Specialist, Business Program Manager, Manager Marketing, Technical Program Manager II, Senior Strategist, Senior Security Researcher, Senior Product Marketing Manager, Customer Manager, Senior Marketing