Director of Product Marketing, Copilot Studio Growth

Overview

Want to shape how one of Microsoft's fastest-growing AI platforms scales? Join the Copilot Studio Product Marketing team as Director of Product Marketing, Copilot Studio Growth. Copilot Studio is at the center of Microsoft's agentic strategy, used to build agents, workflows, and apps that automate complex business processes owned by organizations. We’re now ready to scale Copilot Studio, with more agents moving into production and accelerating usage-based consumption.

We're looking for a strategic, data-driven marketing leader to own the growth strategy for Copilot Studio. You'll explore what drives customers to grow their Copilot Credit consumption, and what blocks them. You'll turn those insights into initiatives and programs in partnership across sales, product and marketing. And you'll lead the priority tactics to make growth repeatable at scale. This is an important role at the intersection of product, business performance and strategy.

You'll need to set plans to achieve long-term goals while delivering continuous results. You'll work closely with Copilot Studio Engineering, Business Planning and Finance and field sales, and the wider Copilot Studio marketing team to identify opportunities and execute on them to accelerate Copilot Studio consumed revenue.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

• Own the growth strategy: Define an integrated plan to accelerate Copilot Studio usage-based consumption revenue.
• Turn data into action: Partner with Product, Finance and Data Science teams to define the growth funnel and leading indicator.
• Drive continuous performance: Champion consumption revenue performance across weekly and monthly performance reviews across sales, product, and marketing.
• Lead priority growth initiatives: Lead cross-functional v-teams to drive strategy alignment and execution on growth initiatives, inclusive of business model and change management.
• Activate field and channel: Work with Field Enablement, MCAPS and partners to ensure go-to-market (GTM) supports Copilot Studio’s growth goals.
• You should be able to: Set direction, create alignment, and drive execution through others without direct authority.
• Demonstrate proven v-team leadership experience :Make sense from often ambiguous environment and effectively prioritize your work
• Show proven ability to get deep on new products in a fast/constantly changing area: Be outcome orientated and leverage the work of others
• Embody our Culture and Values
• Required/minimum qualifications
• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in growth, business strategy, consumption or related roles
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in growth, business strategy, consumption or related roles
• OR equivalent experience.

Additional or preferred qualifications

Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years growth, business strategy, consumption or related roles

OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in growth, business strategy, consumption or related roles

OR equivalent experience.

Experience partnering with engineering and technical stakeholders

Experience building agents or AI Systems using tools like Copilot Studio or Azure AI Foundry.

Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.

If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

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Top skills: Business Strategy, Business Development, Management

Common previous titles: Senior Manager, Digital Specialist, Senior, Learning Manager, Lead, Senior Business Planner, Senior Strategist, Senior Specialist, Senior Manager Sales, Senior Partner Manager