Consumer Experience Lead

Location: Mumbai, India

Key Responsibilities

Media Strategy & Planning

• Own the development and execution of integrated media strategies spanning TV, print, OOH, radio, digital display, video, social, programmatic, search, e-commerce media, and emerging channels.
• Translate brand and business objectives into media briefs, channel plans, and investment frameworks that maximize reach, relevance, and ROI.
• Lead annual and campaign-level media planning in partnership with brand teams and agency partners.

Agency & Partner Management

• Serve as the primary interface with the media agency of record — managing briefings, plan reviews, performance tracking, and continuous optimization.
• Evaluate agency deliverables against agreed KPIs, SLAs, and Mondelēz global media standards.
• Build and maintain strategic relationships with key media owners, tech platforms (Google, Meta, etc.), and measurement partners.

Digital Media & Performance Marketing

• Drive the digital media agenda — programmatic, paid social, influencer media, etc.
• Champion adoption of precision marketing, audience-first planning, and data-driven media buying.
• Lead digital capability building within the marketing team and ensure best-in-class digital execution.

Traditional Media Excellence

Ensure effectiveness and efficiency of traditional media investments (TV, print, OOH, radio) through robust planning, negotiation oversight, and post-buy analysis.

Bring rigor to reach/frequency optimization and cross-channel integration.

Measurement, Analytics & Optimization

• Establish and monitor media KPIs across the funnel — awareness, consideration, conversion, and ROAS.
• Drive adoption of MMM (Media Mix Modelling), attribution, brand lift studies, and viewability standards.
• Own post-campaign analysis and translate insights into actionable recommendations for future planning.

Budget & Investment Management

Manage the media investment budget; ensure transparent tracking, reconciliation, and efficiency targets are met.

Identify savings opportunities through smarter buying, in-housing, and technology leverage.

Innovation & Best Practices

• Stay ahead of media trends, platform innovations, ad-tech developments, and competitive activity.
• Pilot new formats, channels, and partnerships; share learnings across brands and markets.
• Contribute to Mondelēz global/regional media communities of practice.

Qualifications & Experience

Must-Have

• 10+ years of experience in media planning, buying, and strategy across both digital and traditional channels.
• Proven experience on both media agency and client (advertiser) side - understanding of both perspectives is essential.
• Strong background in FMCG / CPG companies or FMCG client portfolios.
• Deep hands-on expertise in digital media - programmatic, paid social, search, video, and e-commerce media.
• Demonstrated ability to manage large media budgets (multi-million USD/INR) and deliver measurable ROI improvements.
• Experience managing and evaluating media agency partners end to end.
• Strong analytical skills with fluency in media metrics, measurement frameworks, and tools (e.g., Nielsen, ComScore, Google Analytics, DV360, Meta Business Suite, MMM outputs).
• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred.

Competencies & Skills

• Strategic Thinking - Ability to connect media plans to brand and business outcomes.
• Commercial Acumen - Strong negotiation skills and cost-consciousness.
• Cross-Functional Collaboration - Confident working with brand, sales, finance, and external partners.
• Data-Driven Mindset - Comfortable with numbers, dashboards, and insight-led decision-making.
• Agility & Curiosity - Thrives in a fast-moving environment; eager to test, learn, and adapt.
• Leadership & Influence - Able to inspire agency teams and internal stakeholders without direct authority.
• Communication - Crisp, clear, and persuasive - both written and verbal.

What We Offer

• A chance to shape media strategy for some of the world’s most loved snack brands.
• A collaborative, inclusive, and growth-oriented culture.
• Competitive compensation, benefits, and opportunities for career development across markets and functions.
• A commitment to flexible working and employee well-being.
• .
• Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy

Business Unit Summary

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands—and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country.

We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 – the fourth time we’ve received this award.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Media

Marketing