Director, JANZ BU Consumer Experience (CX) lead

Location: Melbourne, Australia

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Mondelēz International empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic global and local brands such as Oreo, Cadbury, Philadelphia, Pascall, The Natural Confectionery Company, Belvita, Ritz and Toblerone with global revenues exceeding $36 billion USD.

Reporting directly to AMEA regional CX Lead with dotted line into the BU Marketing VP, you will set the local strategic direction for consumer experience, lead a high-performing multi-disciplinary team, and serve as the driving force behind our digital marketing transformation within the BU. This role carries significant influence across the organisation, with direct accountability for strategy, end-to-end consumer journey and execution of Paid, Owned and Earned channels, creative excellence, and our consumer data & CRM strategy with underlying martech support.

This is not a hands-on execution role. It is a strategic leadership position for a seasoned executive who can operate at the highest levels of the business, influence C-suite stakeholders, and translate bold vision into measurable commercial outcomes. You will design and bring in best-in-class CX practice.

How you will contribute

CX Vision, Strategy & Transformation

• Own and articulate the CX vision for the Business Unit: "Design intelligent brand experiences that move people"
• Architect and drive the annual BU CX roadmap, ensuring alignment with global CX priorities and Vision 2030
• Set the strategic direction for brand experiences across the full Paid, Owned, and Earned ecosystem, including d-Commerce
• Translate complex consumer data into enterprise-level experience strategies that deliver measurable brand equity and commercial growth
• Ensure CX journeys are culturally grounded, future-focused, and informed by the latest global trends

Creative & Experience Excellence

• Elevate the creative standard across the BU by partnering with brand leaders and agency partners to deliver data-powered, emotionally resonant work at scale
• Champion "Empathy at Scale" - Mondelēz's signature approach to personalised, insight-led brand communication
• Spearhead the adoption of Gen AI and next-generation tools to transform storytelling, personalisation, and speed to market
• Ensure a unified, data-driven brand experience across every consumer touchpoint

Media Investment Strategy & Commercial Performance

• Hold strategic oversight of the BU's total media investment, evolving the media mix to anticipate shifts in consumer behaviour and the media landscape
• Drive sophisticated, data-led media planning and measurement frameworks across the consumer journey
• Shape JBP partner and retail/d-Commerce investment strategies to deliver against MDLZ Strategic Priorities and Vision 2030
• Partner with agencies and Insights & Analytics leadership to maximise ROI, investment sufficiency, and compliance
• Partnership & Governance at Scale
• Lead and govern relationships with tier-one creative, media, and technology partners - ensuring seamless integration, shared accountability, and world-class output
• Define partnership governance frameworks, annual performance targets, and success metrics
• Oversee strategic agency transitions and onboarding within the evolving CX operating model

Digital Transformation & Capability Building

• Serve as the senior sponsor of digital marketing transformation across the BU, leading the Global Consumer Digital and d-Commerce Strategy
• Develop and own the multi-year digital marketing strategy and roadmap, with clear KPIs and milestones
• Drive enterprise-wide digital marketing capability building and upskilling - raising the bar for the entire organisation
• Team Leadership & Organisational Influence You will lead a senior, cross-functional team spanning four critical disciplines:
• Owned/Earned Ecosystems - digital content strategy, social, direct messaging, influencer marketing, and performance management
• Martech - the strategic bridge between Marketing and Technology (including AI), digital product roadmap, and marketing technology governance
• Consumer Data Activation - data acquisition, audience strategy, CRM/data strategy, and performance management
• Comms Strategy & Media Activation - enterprise media strategy maximising financial return across the full brand portfolio

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

Executive-Level Experience

• 10+ years of progressive leadership experience in digital marketing, CX strategy, or a closely related discipline - ideally within a large-scale, matrixed, multinational environment
• A proven track record of leading large, cross-functional teams and delivering transformational business outcomes
• Demonstrated success operating at senior leadership or executive level, with direct influence on business strategy and P&L performance

Strategic Expertise

• Deep, enterprise-level expertise in CX journey strategy across the Paid, Owned, and Earned ecosystem
• Significant experience designing and executing high-impact digital marketing strategies at scale
• Mastery of the modern media landscape, including programmatic, social, search, retail media, and emerging channels
• Proven experience leading Joint Business Partner (JBP) investment strategies and managing significant media budgets
• A sharp commercial lens with a relentless focus on efficiency, effectiveness, ROI, and cost optimisation

Leadership & Influence

• Exceptional leadership presence with the ability to inspire, align, and mobilise cross-functional teams, senior stakeholders, and external partners
• Outstanding communication and influencing skills - comfortable presenting to and challenging C-suite and Board-level audiences
• A strategic, future-forward mindset with strong commercial acumen and analytical rigour
• A recognised champion of business transformation and change management at enterprise scale

Vision & Innovation

• A genuine passion for the future of marketing - including Generative AI, personalisation at scale, social influence, and emerging creative technologies
• Intellectual curiosity and the confidence to challenge convention and push boundaries
• No Relocation support available

Business Unit Summary

At Mondelez International, our mission is to provide consumers with the right snack, for the right moment, made in the right way. We are one of the largest snack companies in the world, with global net revenues exceeding $31 billion USD.

We have operations in more than 80 countries and employ approximately 91,000 diverse and talented employees in our factories, offices, research & development facilities and distribution activities around the world.

In Australia and New Zealand, we have 6 factories, and both global and local brands, employing over 2,000 people; Cadbury Dairy Milk, Oreo, Toblerone, Philadelphia, belVita, Pascall, The Natural Confectionery Company, Sour Patch Kids and Ritz.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Media

Marketing