Senior Digital Strategist

Role Overview

• Create and execute digital marketing strategies tailored to each client's goals and target audience. This includes, defining objectives, KPIs, developing world-class strategies and tactics for success across:
• marketing strategies that cover:
• marketing
• communications planning
• strategy
• strategy
• Gen strategies
• planning (when necessary)
• Drive consumer insights across a range of clients and industries to spot trends and opportunities for our clients.
• Develop customer journeys, stakeholder mapping and validation to empower robust strategic solutions.
• Create and manage social media strategies, content calendars, social listening, and advertising campaigns across various platforms to increase brand visibility and engagement.
• Plan and execute CRM & email campaigns, segmenting audiences and optimizing performance.
• Managing the strategic development and execution of integrated marketing plans to drive customer acquisition, conversion, and retention
• Collaborate with content creators to develop engaging and effective content strategies that align with client objectives.
• Perform market research and conduct data analysis to ascertain target audiences and craft customer profiles.
• Working with the Data & Analytics team to regularly monitor and analyze digital marketing performance metrics, providing insights and recommendations for optimization.
• Maintain open and effective communication with clients, providing updates, discussing strategies, and addressing their concerns.
• Work closely with cross-functional teams, including designers, developers, and marketing specialists, to ensure seamless execution of digital strategies.
• Stay up-to-date with industry trends, emerging technologies, and best practices to ensure clients receive cutting-edge digital solutions.

Requirements

• Minimum of 6 years within a digital marketing agency
• Strong experience of developing digital and content strategies within the Middle East
• Proficiency in CRM Strategy and MarTech
• Strong experience working with social channel partners
• Proven experience as a Digital Strategist or in a similar role.
• Strong understanding of digital marketing channels, including SEO, social media, email marketing, CRM and content marketing.
• Creative thinker with the ability to develop unique marketing ideas that resonate with target audiences.
• Effective communication and presentation skills.
• Problem-solving skills.
• Ability to adapt to a fast-paced and dynamic work environment.