What You'll Do
- Own lifecycle marketing across the entire user journey, including onboarding, activation, engagement, reactivation, and winback by building and managing behaviour-triggered user segments in CleverTap.
- Plan and run campaigns across email, push, in-app, and WhatsApp.
- Build funnels and reports, using SQL and Metabase, to track campaign performance, analyze cohort behaviour, and identify drop-off points.
- Turn data into hypotheses, test them, and scale what works.
- Write crisp, high-converting copy for campaigns, banners, and lifecycle messages, using both intuitive judgment and AI tools, including using AI to quickly generate banner creatives without waiting on a full design cycle.
- Partner with product and design on growth experiments.
- Track and report on core growth metrics, including CAC, activation rate, retention curves, and LTV.
What You'll Bring
- Strong SQL skills, comfortable writing your own queries and building funnels and reports to read data independently.
- Hands-on CleverTap experience (campaigns, segmentation, personalization, automation) or similar tools, along with a solid grasp of product analytics tools and how to read a funnel.
- Some lifecycle and email marketing experience, including building, segmenting, testing, and optimizing campaigns or a keenness to rapidly learn.
- Sharp, critical thinking, with the ability to question your own results before you ship them, paired with a genuine growth mindset and a bias to test, measure, and iterate.
- Excellent copywriting instincts - you can write a subject line that gets opened.
- Comfort working in a regulated fintech environment (a bonus if you have prior fintech or payments experience).
- Nice to Have
- Graphic design skills (Figma, Canva, or similar), along with experience prompting AI image tools to produce on-brand banner creatives fast.
Job description provided by Beacon.
View the original posting
