State of North Carolina Government

Senior Engagement Manager

North Carolina Hybrid Full-time

Location: Wake County, NC

Agency

Dept of Health and Human Services

Division

HEALTH BENEFITS

Job Classification Title

Information & Communications Spec III (NS)

Position Number

60042766

Grade

NC16

About Us

The North Carolina Department of Health and Human Services (DHHS) is one of the largest, most complex agencies in the state, and has approximately 17,000 employees. It is responsible for ensuring the health, safety, and well-being of all North Carolinians, providing human service needs for special populations including individuals who are deaf, blind, developmentally disabled, and mentally ill, and helping poor North Carolinians achieve economic independence.

Description of Work

The Senior Engagement Manager serves as a key leader within the Office of Communications and Engagement for NC Medicaid, providing strategic direction and oversight for engagement initiatives that support the implementation of approved waivers and other Medicaid program components.

This position designs and manages comprehensive communication strategies aligned with organizational priorities, ensuring consistent messaging across internal teams, vendor partners, and multiple communication channels. It evaluates message effectiveness and engagement outcomes to refine outreach approaches and strengthen program communication.

The Senior Engagement Manager also facilitates internal staff briefings and external meetings with beneficiaries and stakeholders to gather insights that inform communication planning. This position plays a critical part in advancing NC Medicaid’s mission by ensuring clear, effective, and timely engagement with diverse audiences.

Key Duties Include

  • Lead strategic engagement initiatives supporting the implementation of Medicaid waivers and related program components.
  • Design and manage communication strategies that align with NC Medicaid priorities and guide organization‑wide messaging.
  • Coordinate messaging and engagement activities across internal teams and vendor partners to ensure consistency across communication channels.
  • Oversee development and dissemination of communications through webinars, call‑center scripts, websites, social media, and other outreach platforms.
  • Evaluate message effectiveness and engagement outcomes, using findings to refine communication plans and improve outreach strategies.
  • Facilitate internal staff briefings to support awareness, alignment, and implementation of communication efforts.
  • Lead external meetings with beneficiaries and stakeholders to gather input that informs communication planning and program engagement.
  • Collaborate with program and clinical operations teams to ensure communications effectively support departmental goals and Medicaid initiatives.
  • Support consistent, timely, and accurate messaging by maintaining coordination across communication workflows and partner groups.
  • Advance NC Medicaid’s mission by ensuring audience‑appropriate, clear, and effective engagement across all communication efforts.

Knowledge Skills and Abilities/Management Preferences

Salary Grade Range: $57,983.00 - $101,470.00

Job description provided by State of North Carolina.
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