CRM & Lifecycle Marketing Manager

Duties and Responsibilities

CRM Growth & Audience Strategy

• Monitor and grow CRM databases across all owned channels
• Develop acquisition strategies to expand opt-in patron lists
• Report on engagement, retention, and churn metrics

Channel Ownership & Operations

• Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
• Manage Salesforce Marketing Cloud and Data Cloud segmentation
• Optimize lifecycle flows including abandon cart and loyalty journeys

Performance & Analytics

Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn

Partner with Business Intelligence to assess CRM performance

Vendor & Platform Management

Manage relationships with Salesforce, Attentive, and Validity

Cross-Functional Collaboration

• Collaborate with Marketing Director on acquisition strategy
• Partner with Ad Sales on reporting and performance insights
• Support Group Sales CRM initiatives