Senior Manager, Demand Generation

About the Role

NeuroFlow is seeking a Senior Manager of Demand Generation to build and manage our go-to-market engine from the ground up. This is a builder's role: someone who starts with a blank page and puts a working system in its place.

The role reports to the VP, Marketing, with a Sales Development Representative reporting into it. You'll work closely with Revenue Operations, Sales, and Finance to stand up a repeatable demand generation rhythm, growing qualified pipeline, and will build campaigns that hold up as we scale. Given a set of goals, you're expected to figure out the resourcing, the sequencing, and the how, then run it. Given healthcare's compliance and buying-cycle realities, you'll also need to already know how demand gen works differently in this space, not learn it on the job.

What We're Looking For

Someone who has already taken demand generation from 0 to 1 to 10 in a B2B SaaS company, ideally in healthcare, and knows firsthand what that path actually requires. You should be as comfortable setting strategy as you are running a campaign, reading the data, and managing a direct report through their own growth. We're looking for someone proactive, analytical, and genuinely energized by building scalable systems.

Responsibilities

• Build and scale NeuroFlow's demand generation strategy and operating rhythm.
• Develop and execute integrated campaigns that generate qualified sales opportunities to meet pipeline development goals.
• Establish repeatable planning, testing, and optimization campaign processes across channels.
• Manage and develop the SDR function, including performance goals, coaching, and day-to-day prioritization.
• Partner with Revenue Operations and Sales to improve lead lead lifecycle management, attribution, and campaign reporting.
• Analyze funnel performance, identify gaps, and drive continuous improvement in conversion.
• Own budget and schedule decisions for demand generation programs, in partnership with Marketing leadership.
• Maintain clean, comprehensive target account, persona and contact data in HubSpot. Lead process of obtaining quality, current target persona data from external sources, such as LinkedIn, Zoominfo, Definitive Healthcare and others.
• Develop and manage lead broker/content syndication relationships to help meet lead generation and qualification goals.
• Collaborate with leadership to ensure alignment across the entire customer acquisition process.
• 8+ years of B2B SaaS demand generation experience.
• Experience in healthcare or healthcare technology demand generation is required.
• Prior experience managing at least one direct report, including performance management and coaching.
• Track record of building successful demand generation programs in early-stage or high-growth companies.
• Demonstrated experience generating leads that result in meetings with VP and C-suite leaders.
• Demonstrated success generating qualified pipeline and improving funnel performance for enterprise software targeting large companies.
• Strong hands-on experience with HubSpot and Salesforce.
• Analytical mindset with genuine enthusiasm for testing and iteration.
• Comfortable setting direction independently in fast-moving, ambiguous environments.

What Success Looks Like

• A demand generation motion that scales without being rebuilt at every stage of growth.
• Growth in qualified pipeline and marketing's contribution to revenue, demonstrated through achieving or exceeding KPIs.
• Repeatable, scalable processes, reporting, and campaign optimization the rest of the team can rely on.
• Successful development of an SDR who is growing in the role, with clear goals and regular coaching.
• Strong cross-functional partnerships that make the GTM engine predictable rather than reactive.

Company Benefits

*Applicable for full time employees

Flexible work schedule, unlimited PTO, physical and mental wellness benefits, medical coverage, parental leave, 401K, company-sponsored events, referral program, onsite gym, dog friendly office, snacks in the office, commuter benefits, onsite massages.

What We Believe

NeuroFlow prohibits unlawful discrimination against any applicant or employee on the basis of race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by applicable law. All employment decisions are based on qualifications, merit, and business need.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are typically done which will ensure an equal employment opportunity without imposing undue hardship on NeuroFlow. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

As a HIPAA compliant organization

All team members shall

• Act in accordance with NeuroFlow’s Information Security Policies.
• Protect organizational assets from unauthorized access, disclosure, modification, destruction or interference.
• Report security events or other risks to the organization
• Execute organizational security processes or activities
• Perform security responsibilities that defined and communicated for their role
• Be responsible for their actions regarding the security of organization