Business Analyst - AI Content Engine

Location: Hyderabad (Office)

Job Description Summary

Join Novartis for driving global impact with innovative digital solutions. We are looking for a candidate at the intersection of Product Management discipline, AI, and content creation for life sciences and pharmaceutical industry. As a product expert, you will drive strategy, evolution and adoption of Content Authoring Platforms and AI Content Engine which accelerates the creation of commercial and medical content for HCPs.

Key Responsibilities

• Accelerate content creation, personalize content for different people, and facilitate localization through technology platforms.
• Partner with business leaders to identify, analyze, and solve key challenges, leveraging your expertise to advise on strategic objectives and product roadmap. Roll out the product across different countries.
• Maintain & prioritize product backlog to support the Product Owner with the creation of EPICs, user stories and acceptance criteria.
• Manages solution scope and requirements and brings stakeholders to a common understanding of the requirements.
• Participates in refinement and planning sessions with product team and assists with requirement prioritization.
• Analyzes the impact of the requirements on the system and identifies gaps, contradictions, and inconsistencies.
• Deliver insights that drive Product teams' decisions on strategy and product development.
• Translate data insights into actions and recommendations that will drive product adoption, customer satisfaction, and investment decisions.

Essential Requirements

• The candidate should understand gen AI, have content creation knowledge, and the ability to engage in in-depth conversations with relevant stakeholders in countries.
• Exposure to content & channels typically used in pharmaceutical and life sciences industry. E.g., Email-based channels and websites, social media and MSL slide decks
• Proven Applied Generative AI experience in real world scenarios to solve problems, create new products, or enhance existing ones, using AI for improving sales & marketing tactics.
• Bachelor’s / master’s degree in business or technology / engineering.
• Overall, around 5-7 years of experience in Product Management and, or Content Creation
• Understanding the complexity of integrated working in a matrix and geographically dispersed environment.
• Plan projects, set schedules, coordinate resources across product, data, and engineering teams, and ensure end-to-end completion, meeting timelines and quality expectations.
• Passion for keeping up to date with the latest in marketing technology and digital marketing trends.

Desirable Requirements

• Joint Value Creation: Ability to collaborate effectively to create value for all stakeholders.
• Dynamic, results-oriented team player who contributes positively to team success.
• Exhibit organizational agility, creativity, strategic & strong analytical thinking.
• Excellent presentation skills and storyboarding skills.

Skills Desired

Analytical Thinking, Brand Awareness, Business Analytics, Change Agility, Cross-Functional Collaboration, Digital Marketing, Marketing Strategies, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Waterfall Model