Brand Manager Immunology

Location: Barcelona Gran Vía

Salary Range

€58,200.00 - €108,000.00

Job Description Summary

#LI-Hybrid

Location: Barcelona or Madrid, Spain

Ready to reimagine medicine for patients?

Join us to shape and deliver a breakthrough product launch from the ground up. We are looking for a Brand Manager Immunology to join our team who will play a key role in shaping and executing the local brand strategy.

In this role, you will translate strategic priorities into impactful tactical plans, using market and customer insights to identify opportunities and drive brand performance. Working closely with Medical and other cross-functional partners, you will help ensure that our activities address the evolving needs of healthcare professionals and patients while maintaining the highest standards of compliance.

Key Responsibilities

• Define and execute the local brand and product strategy in alignment with local management and global marketing priorities.
• Prepare and contribute to Integrated Brand Teams and Launch Teams, supporting effective cross-functional planning and execution.
• Lead the execution, monitoring and analysis of agreed tactical plans to drive sustainable brand growth.
• Develop and execute promotional activities in accordance with internal SOPs, Code of Conduct requirements and applicable regulations.
• Monitor product and brand performance, market dynamics and the external environment, identifying opportunities and taking corrective action where required.
• Generate actionable market and customer insights through stakeholder interactions and translate these insights into brand initiatives.
• Execute global, regional and locally initiated marketing activities.
• Manage brand budgets, forecasts and expenses, evaluating the marketing mix to optimize effectiveness and impact.
• Partner closely with Medical and other cross-functional teams to maximize the impact of brand activities.
• Identify relevant centers, Key Opinion Leaders (KOLs) and other opinion leaders within the therapeutic area.
• Develop a strong understanding of the needs of different patient segments and incorporate these insights into brand strategy and execution.
• Oversee the distribution of required regulatory and safety communications, including Risk Management Plan educational materials and Dear Healthcare Professional Letters, ensuring timely and compliant communication to healthcare professionals.

Essential Requirements

• Relevant experience in brand management, marketing or commercial roles within the pharmaceutical or healthcare industry.
• Strong strategic and analytical capabilities, with the ability to translate market and customer insights into effective brand strategies and tactical plans.
• Ability to monitor performance and market dynamics and adapt plans based on insights and changing business needs.
• Strong cross-functional collaboration skills, with the ability to work effectively with Medical, Regulatory and other key functions.
• Excellent stakeholder management and communication skills.
• Strong planning and project management capabilities.
• Ability to manage budgets, forecasts and marketing investments effectively.

Desirable Requirements

• Previous experience within Dermatology.
• Experience supporting product launches or launch readiness activities.
• Experience engaging with healthcare professionals, KOLs and other key external stakeholders.