Senior Analyst - Brand Analytics

Location: Hyderabad (Office)

Job Description Summary

-Provide analytics support to Novartis internal customers (Regional LT, marketing and sales teams) on various low-medium complexity analytical reports. -Support and facilitate data enabled decision making for Novartis internal customers by providing and communicating qualitative and quantitative analytics. -Support BSI in building practice by involving in various initiatives like knowledge sharing, on-boarding and training support, support team lead in all business related tasks / activities, building process documentation and knowledge repositories -To be an integral part of a comprehensive design team responsible for designing promotional marketing materials.

Key Responsibilities

Analytics & Decision Support: Provide analytics support to Novartis internal customers on various low- to medium-complexity analytical reports and strategic projects. Support and facilitate data-enabled decision-making by providing and communicating clear qualitative and quantitative analytics.

Strategic Deliverables: Drive strategic analytics projects across commercial, patient, market, and competitive intelligence domains, including market assessments, performance monitoring, patient journey analyses, opportunity sizing, and insight generation.

Stakeholder Partnership: Partner with regional and local stakeholders to translate business questions into analytical solutions, acting as a bridge between business teams and technical/data teams.

Reporting & Presentation: Develop executive-ready presentations and dashboards that communicate complex findings to non-technical audiences.

Practice Building & Collaboration: Support the Regional business in building practice by participating in initiatives such as knowledge sharing, onboarding and training support, assisting team leads in business-related tasks, and building process documentation and knowledge repositories.

Innovation & AI Adoption: Support the adoption of AI-enabled analytics solutions and innovative approaches to insight generation and automated reporting solutions

Essential Requirements

Good customer satisfaction scores - Ability to manage multiple stakeholders / projects - Delivery on time

Skills Desired

Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Digital Marketing, Marketing Communications (MarCom), Marketing Planning, Marketing Strategies, Media Campaigns, Process Documentation, Statistical Analysis