Associate Director, Channel Governance Lead

Location: East Hanover

Job Description Summary

#LI-Hybrid

As Associate Director, Marketing Program Governance, you will help transform digital and channel marketing across the US Integrated Marketing Organization (IMO) by establishing consistent, compliant governance across brands. You will strengthen accountability and accelerate digital experiences through proactive risk management, efficient operational processes, audit strategies, universal content standards, and clearly documented process mapping. In this highly visible role, you will shape the strategy, delivery, and management of marketing programs, with the opportunity to make a significant impact on how the organization executes.

This position will be based in East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require limited travel as defined by the business (domestic and/or international).

Key Responsibilities

• Partner with marketing technology, privacy, regulatory, medical, and operations teams to launch compliant marketing capabilities.
• Establish consistent channel execution requirements that strengthen compliance and operational efficiency.
• Advance digital innovation across brands, applying an enterprise mindset and AI where appropriate.
• Lead governance projects and provide expertise across channels, including headquarters-led email, electronic health records, and SMS.
• Use Agile practices to standardize content requirements, workflows, stakeholder responsibilities, and channel documentation.
• Gather requirements, define technical specifications, and test solutions before deployment.
• Strengthen the Material Approval Process (MAP) through cross-brand oversight and centralized content capabilities, ensuring MAP/MIST and channel compliance.
• Align stakeholders on program strategy and scope, and clearly communicate opportunities, risks, and benefits to senior leaders.
• Develop presentations, reference guides, system instructions, and Working Practice Documents; support internal and external audits and inquiries.
• Use structured feedback and optimization cycles to improve content lifecycles, operational efficiency, and marketing performance while meeting commercial and compliance requirements.