Associate Director, Peer to Peer Marketing Delivery

Location: East Hanover

Job Description Summary

#LI- Hybrid

The Associate Director, Peer to Peer Marketing (known as Associate Director, HCP Education Delivery within Novartis), is a strategic marketing role within Integrated Marketing Organization of US Pharma. This position is dedicated to the consistent delivery of top-tier HCP education for Therapeutic Areas (TA)/Brands. Leveraging Novartis HCP Education capabilities and deep customer and TA/Brand in-sights, the role is designed to elevate peer to peer promotional activities and create a broad ecosystem of education.

This role will also be the lead to create and execute educational experiences that not only inform and engage HCPs on DSE and unbranded education, but also foster confidence in appropriately selecting and prescribing Novartis products in line with marketing strategies.

This position will be located at East Hanover, NJ and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international). Please note that this role would not provide relocation and only local candidates will be considered.

Key Responsibilities

Serve as a marketing point of contact across teams and functions, partnering closely with professional promotions marketing team, media, and digital team, medical, and sales leadership to effectively build and deliver HCP education that resonates with the marketing strategy and brand vision.

Define and implement an impactful delivery of HCP education, utilizing marketing analytics to measure success and drive program enhancements.

Identify and apply industry-leading best practices in peer-to-peer marketing, ensuring improved consistency and impact across HCP education initiatives.

Share best practices across the HCP Education Delivery team, fostering a culture of marketing collaboration and brand consistency.

Actively contribute to the development of the HCP experience roadmap and HCP Impact plan, integrating marketing campaigns with educational components to enhance HCP engagement.

Partner effectively with HCP facing functions and teams, including the field, to achieve HCP education objectives and deliver an integrated education experience.

Collaborate with the HCP Marketer and the Customer Engagement teams to support HCP Education and field communication and training activities, as appropriate, ensuring alignment with overall marketing campaigns.