Location: Riyadh
Job Description Summary
Brand Manager
Location : Riyadh
#LI-Hybrid
As a Brand Manager, you will play a critical role in shaping and driving the success of our brands, from strategy to execution. This role offers a unique opportunity to lead the end‑to‑end launch of new products, translating regional and global strategy into locally impactful brand plans that improve patient outcomes and drive sustainable growth.
This is a highly visible role for a strategic, agile marketer who thrives in a fast‑paced environment and is passionate about bringing innovation to market, building strong brands, and making a meaningful impact for patients.
Major Accountabilities
- Prepares content of Integrated Brand Teams and Launch Teams.
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
- Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identifies area market insights and opportunity via customer interactions.
- Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
- Collaborate with Marketing and Medical teams to maximize activities: -Scout centres, KOLs and OLs by disease within assigned territory.
- Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
Job description provided by Novartis.
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