B2B Salesforce Business Analyst

Some of what you will do

• Bridge business needs and Salesforce capabilities to drive scalable solutions that improve sales
• effectiveness, customer experience, and operational efficiency. Lead requirements definition, solution
• design, and delivery of enhancements across CRM, automation, and AI enablement initiatives.

Specifically, You Will

• Business Analysis & Requirements Gathering: 40%
• Partner with Sales, Marketing, Service, and Operations teams to identify business needs and translate them into clear, actionable requirement
• Facilitate workshops to define processes, pain points, and opportunity areas
• Document business requirements, user stories, and acceptance criteria
• Solution Design & Implementation: 30%
• Collaborate with Salesforce Admins and developers to design scalable solutions leveraging platform capabilities
• Ensure alignment between business objectives and system design
• Support configuration decisions across workflows, automation, and cross-system integrations, including defining data flows and system interactions across Salesforce and connected platforms.
• Define and document integration requirements across Salesforce and upstream/downstream systems
• Partner with IT on scalable integration patterns (APIs, middleware)

Salesforce Optimization & Transformation 20%

• Lead initiatives to improve pipeline visibility, lead management, and seller workflows
• Support CRM modernization efforts, including consolidation of Salesforce instances and rationalization of integrations, data models, and cross-system workflows
• Contribute to rollout of AI capabilities (e.g., lead nurturing, case deflection, next best action)

Reporting & Optimization 10%

Define reporting requirements and ensure dashboards align to KPIs and business outcomes

Partner with analytics teams to track ROI and performance impact of CRM initiatives

Physical Environment/Working Conditions

Office environment

This role involves 15% travel through Canada and the USA.

Some of what you need

• 4–7+ years of experience in Business Analysis, CRM, or Salesforce-related roles
• Experience leading cross-functional initiatives and system implementations
• Experience working with sales and marketing organizations in a B2B environment
• Salesforce Business Analyst or Administrator Certification required
• Strong understanding of Salesforce platform capabilities and CRM best practices
• Experience with sales processes, pipeline management, and customer lifecycle
• Excellent analytical, problem-solving, and critical thinking skills
• Strong facilitation and stakeholder management skills
• Ability to translate complex business needs into structured solutions
• Familiarity with Agile methodology and project delivery frameworks
• Understanding of integration concepts.
• Ability to map end-to-end business processes across multiple systems

Some of what you will get

Associate discount

Health and Dental benefits

RRSP/DPSP

• Performance bonuses
• Learning & Development programs
• And more…
• #LI-Hybrid