Assistant Manager - Sales

• Job Description – Assistant Manager Sales (BESS)Role Title: Assistant Manager – Sales (Battery Energy Storage Systems) Function: Sales & Business Development Location: Chennai Reports To: Manager / DGM – Sales Role Purpose
• To support business growth by driving sales of Battery Energy Storage Systems (BESS) across commercial, industrial, and utility segments. The role involves lead generation, customer engagement, techno-commercial discussions, and assisting in deal closure.
• Key Responsibilities1. Business Development & Lead Generation
• Identify and develop new business opportunities for BESS solutions.
• Generate leads through market mapping, industry networks, and client outreach.

Build a strong sales pipeline in segments like

C&I (Commercial & Industrial)

Renewable developers (solar/wind hybrid)

EPC contractors

• Customer Engagement

• Engage with customers to understand technical and commercial requirements.
• Coordinate meetings, presentations, and site visits.
• Build relationships with key stakeholders (technical, procurement, project teams).

• Techno-Commercial Sales Support

Support preparation of proposals including

• System configuration (Battery, PCS, EMS)
• Costing and pricing
• ROI analysis
• Assist in tender participation, RFQs, and bid submissions.
• Work with engineering teams for solution customization.

• Deal Closure Support

• Assist in negotiations and contract discussions.
• Track opportunities from inquiry to closure.
• Ensure timely follow-ups and customer communication.

• Market Intelligence

Track competitor offerings, pricing trends, and industry developments.

Identify emerging applications such as

• Peak shaving
• Backup power
• Renewable integration
• EV charging infrastructure

• Internal Coordination

Coordinate with

• Engineering (for technical solutions)
• Supply Chain (for costing inputs)
• Project Execution (for timelines)
• Ensure smooth handover of projects post order closure.

• Reporting & MIS

• Maintain CRM updates for leads, pipeline, and closures.
• Prepare weekly/monthly sales reports.
• Track KPIs like conversion rate, order booking, and pipeline health.

Key Performance Indicators (KPIs)

• Lead generation & pipeline size
• Conversion ratio
• Order booking value
• Customer acquisition
• Proposal turnaround time

Qualifications & Experience

B.E./B.Tech (Electrical / Electronics / Mechanical)

MBA (Sales/Marketing) preferred

4–8 years of experience in

BESS / Battery / Solar / Power / Electrical industry