We are seeking an experienced Dynamics 365 Marketing Developer with deep expertise in Dynamics 365 Customer Insights - Journeys (formerly Dynamics 365 Marketing) to design, develop, configure and support marketing automation solutions. The ideal candidate will have hands-on experience in customer journeys, real-time marketing, segmentation, event management, lead management, customer data integration and extending D365 Marketing using Power Platform, Dataverse, Azure and custom development technologies.

The role involves collaborating with business stakeholders, marketing teams, solution architects and CRM developers to deliver scalable, customer-centric marketing solutions that drive engagement, lead generation and customer retention.

Marketing Automation Development

Design and develop end-to-end customer journeys using Dynamics 365 Customer Insights - Journeys.
Configure real-time and outbound marketing campaigns.
Build automated customer engagement workflows based on business requirements.
Develop lead nurturing, lead scoring and customer engagement strategies.
Configure subscription centres, preference centres and consent management.

Segmentation & Customer Data Management

Create dynamic, static and behavioural segments.
Configure customer profiles and enrich customer data.
Design customer lifecycle journeys using engagement and interaction data.
Implement audience targeting and personalisation strategies.

Email & Communication Development

Design and build responsive marketing emails and templates.
Configure dynamic content and personalisation tokens.
Develop SMS, Push Notification and multi-channel marketing campaigns.
Ensure compliance with GDPR and marketing consent requirements.

Event Management

Configure webinars, events, registrations and attendee management.
Implement event-triggered communications and reminders.
Integrate external event platforms such as Teams, Zoom or third-party systems.

Custom Development

Develop custom plugins, workflows and APIs to extend D365 Marketing capabilities.
Build JavaScript, C#, Power Automate and Azure integrations.
Create custom Dataverse tables and business processes.
Implement custom customer triggers and event-based marketing automations.

Integration Development

Integrate D365 Marketing with

Dynamics 365 Customer Service

Customer Data Platforms (CDP)

Third-party Email/SMS providers

Websites and customer portals

Develop REST API integrations for customer and marketing data synchronisation.

Reporting & Analytics

Develop marketing performance dashboards.
Configure Customer Insights analytics and reporting.
Monitor campaign performance, customer engagement and conversion metrics.
Create Power BI reports for marketing effectiveness measurement.

Technical Design & Governance

Participate in solution design workshops.
Produce Technical Design Documents (TDDs).
Ensure adherence to Microsoft best practices and governance standards.
Support environment strategy and release management processes.

Support & Maintenance

Troubleshoot campaign, journey and integration issues.
Perform root cause analysis and implement fixes.
Support production deployments and post-production monitoring.
Provide technical guidance to business users and marketing teams.

Required Technical Skills

Dynamics 365

Dynamics 365 Customer Insights - Journeys

Dynamics 365 Sales

Dynamics 365 Customer Insights - Data

Power Platform

Power Automate

Power Apps

Power BI

Dataverse

Development Skills

C#

.NET Framework/.NET Core

JavaScript

TypeScript

HTML/CSS

REST APIs

Webhooks

Azure Services

Azure Functions

Logic Apps

Service Bus

Azure Storage

Azure API Management

Integration Technologies

OAuth

Microsoft Graph API

Third-party Marketing Platforms

Event Streaming Technologies

Typical Day-to-Day Activities

Create and modify customer journeys.
Build marketing segments and lead scoring models.
Develop email templates and landing pages.
Configure customer triggers and event management processes.
Troubleshoot marketing campaign issues.
Build Power Automate workflows.
Deliver integrations with Sales and external platforms.
Monitor campaign performance and analytics.
Participate in Agile ceremonies and sprint delivery.

ESaaS - MSD -Technical- D365 CE Developer Associate