Social Media Marketing Manager - Temporary

Job Purpose

The Social Media Manager owns QE Dubai, Sports City social media presence, building brand awareness and community engagement through compelling, on-brand content. The role plans and executes the social media calendar, engages with the school's online community, and tracks performance to continuously improve results.

Key Responsibilities

Content Planning & Creation

• Plan and manage a regular social media content calendar across relevant platforms.
• Create or coordinate the creation of engaging photo, video, and written content that reflects the school's brand and community.
• Ensure all content is on-brand, accurate, and aligned with the broader marketing strategy.

Community Engagement

• Monitor and respond to comments, messages, and mentions in a timely, professional manner.
• Build an engaged online community of current and prospective parents.
• Coordinate with the Parent Relations Manager and Admissions on parent-facing social content and enquiries.

Performance & Reporting

Track social media performance (reach, engagement, follower growth, enquiry attribution) and report regularly to the Head of Marketing.

Use performance data and platform trends to continuously refine content and posting strategy.

Campaign Support

Support broader marketing campaigns and events with social media promotion and live coverage.

Work with the Brand and Digital team to ensure consistent messaging across channels.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years' experience managing social media accounts for a brand, organisation, or school.
• Experience creating content (photo, video, copy) for social platforms.
• Familiarity with social media scheduling and analytics tools.
• As this is a temporary role you will need to hold a valid UAE Residence Visa.

Skills & Competencies

• Strong creative and visual sense, with good copywriting skills.
• Confident using social platforms and basic content creation/editing tools.
• Responsive and personable, comfortable engaging directly with parents online.
• Organised, with the ability to plan and stick to a content calendar.

Key Working Relationships

Internal: Head of Marketing, Outreach Manager, Parent Relations Manager, Brand and Digital team.

External: Current and prospective parents and the school's wider online community.

Safeguarding and Equal Opportunities

Queen Elizabeth’s Global Schools are an equal opportunities employer and is deeply committed to safeguarding our students, ensuring their safety and wellbeing. We expect all staff and members of our community to share this commitment and to promptly report any concerns about a student’s or community member’s safety or wellbeing. Applicants must be willing to undergo rigorous child protection screening, including checks with past employers and providing Police Clearance Certificates from all countries that the applicant has resided in.