Social Media Manager - B2

This opportunity is only open to applicants who are Scottish Government employees, and are currently 'Priority Movers'. Applications from individuals not currently on the Priority Mover list will be rejected and not considered.

The Social Content Hub delivers content for all of the Scottish Government’s main social media channels, and provides expert advice, guidance, training and content development to support social across all of government. Social Media Managers work to develop highly engaging social media assets including video clips and infographics for core SG channels. They are platform and written content experts, and make some static and visual content, liaising with the design sub-team for higher-end design where required. They also maintain @scotgov channel background tasks, like moderation and scheduling, and provide guidance and training to colleagues.

Responsibilities

• Work with policy, news and marketing colleagues to develop highly engaging social media assets, including video clips and infographics for priority campaigns and announcements
• Draft and implement social media content plans
• Provide digital and social media support at high-priority Ministerial events
• Update the Scottish Government’s social media channels which include Facebook, X, Instagram, LinkedIn, YouTube, and TikTok
• Ensure content is of a high standard and is used effectively to meet strategic communication objectives
• Monitor digital and social media analytics to contribute to evaluation and inform future activity
• Carry out social media monitoring using keywords around high profile events
• Community management of social media channels including moderating comments and managing responses to direct messages.
• Working pattern
• This role is a permanent level transfer position.

How to Apply

• Applications for this position will only be accepted from substantive B2 employees.
• Please submit a CV and a statement outlining your suitability for the role, relevant skills and experience, and what you would bring to the team (maximum 500 words).
• Vacancy closes at 11:59pm

Selection Process

All applications will be invited to an informal discussion with the hiring manager.

Informal discussions are to be confirmed.

Further Information

If you have specific questions about the role, please contact [email protected]

Read our Candidate Guide for further information on our recruitment and application processes.