RSM _ Kitchen Appliances

Drive regional business growth and profitability in the targeted states / cities for Havells Kitchen Appliances ( Cooktop & Chimney) business, working closely with head office-based sales, category and brand marketing functions, regional and branch team focusing on right product / channel / market input (schemes & consumer promos) approach fitting to local markets requirements

Define / Reshape go-to-market approach for Kitchen appliances BU of the region

Estimate business opportunities for different segments in Havells Cooktop & Chimney.

Analyze local position (regional SWOT) and formulate strategy for desired growth and profitability

Build right product road map for KA – in association with respective category marketing teams

Define right channel strategy and its growth plan and execute with the help of sales team

Define and operate right price positioning, segment by segment, basis competitive benchmark and internal objectives in consultation with category marketing

Formulate yearly marketing plan suited for business growth and execute diligently using ROI concept

Build cohesive sales team basis new structure to meet defined goal for the region

Define and execute the regional sales organizational structure basis new brand strategy.

Hire right talent for right position and harness them to give the desired business results

Ensure the continuous development of the manpower through timely training interventions (including compliance)

Build succession plan for all key positions at the region

Drive business & operational excellence in the regions

Work closely with the regional cross functional team (including Commercial, logistics and service) to drive operational excellence leading to accelerated business growth, rigorous and timely account reconciliation, targeted collection, forecasting and fulfillment, high level of consumer satisfaction

Maintain strategic relationship with key partners and build right planning