Digital Marketing Executive

Major Responsibilities

Digital Marketing & Campaign Management

• Plan, execute and optimize digital marketing campaigns across relevant channels, including social media, websites, search and digital advertising.
• Develop integrated digital campaigns to support product launches, seasonal promotions, brand initiatives and consumer education.
• Manage campaign timelines, content calendars and deliverables to ensure timely and effective execution.
• Montior campaign performance and recommend improvement to maximize reach, engagement, traffic and conversion.

B2B2C Consumer Engagement & Retail Activation

• Develop digital initiatives that encourage consumer awareness, product consideration and visits to optical retail outlets.
• Provide digital marketing support, campaign assets and activation toolkits for optical retail partners.
• Identify and explore opportunities to connect online engagement with offline retail conversion through trackable lines, QR codes and other measurement touchpoints.
• Social Media, Website & Digital Platform Management
• Manage the company’s social media platforms, including content planning, publishing, community engagement and performance monitoring.
• Maintain and update website content, campaign landing pages and other digital platforms to ensure accuracy, relevance and a positive user experience.
• Ensure consistency in brand identity, messaging and communication across digital touchpoints.
• Identify relevant digital trends/ tools, marketing technologies and engagement opportunities to strength brand relevance and improve campaign efficiency.

Analytics, Reporting & Optimization

• Track, analyze and report on digital marketing performance using relevant analytics and advertising platforms.
• Prepare regular campaigns report covering key metrics such as reach, engagement, website traffic, click-through rates, conversion and cost efficiency.
• Evaluate campaign effectiveness against defined objectives and recommend data-driven improvements.
• Ensure campaign tracking, data collection and report are implemented consistently.

Stakeholder & Agency Management

• Work closely with internal teams to align digital activities and business priorities.
• Coordinate with external agencies and media partners to deliver campaign effectively.
• Manage project timelines, deliverables and quality stands to ensure smooth campaign execution.
• Ensure all digital communications comply with brand guidelines, applicable advertising requirements and internal approval processes.
• Education: Diploma/Degree in Marketing.
• Experience: Minimum 2-3 years of relevant experience in digital marketing, social media management or integrated marketing campaigns; candidate for Senior Executive may be expected to demonstrate greater ownership and experience.

Knowledge and Hard Skills

• Hands-on experience managing social media platforms, digital advertising and website content.
• Familiar with digital analytics and report tools, such as Google Analytics 4, Google Ads, Meta Business Suite and relevant social media insights platforms.
• Good project managements skills.
• Strong analytical mindset and skills.
• Proficiency in MS Office.
• Knowledge in Adobe Photoshop/Illustrator/ Canvas.

Behavioral Attributes

• Excellent written and verbal communication skills.
• Organised, proactive and detail-oriented.
• Able to manage multiple project and deadline in dynamic environment.
• Ability to work independently and as part of a team.