At a glance
- Type
- Full Time
- Location
- Frankfurt am Main, DE
- Posted
- Oct 5, 2026
- Visa sponsorship
- Icertis sponsorsFrom recent H-1B filings
- Company size
- Medium (501-5K)
- Industry
- Technology/Software
About the role
Icertis is seeking a Senior Manager, SAP Product Marketing to drive go-to-market strategy and execution for the Icertis + SAP partnership. This role involves a wide variety of marketing initiatives to bring Icertis + SAP solutions to market, partnering closely with Solutions and GTM teams on overall direction while independently owning execution across messaging, enablement, and content.
The ideal candidate is a results-oriented, highly motivated marketer with a passion for technology, strong strategic judgment, and excellent written and oral communication skills.
If you thrive in a fast-paced, growth-focused environment and want to help shape how Icertis and SAP go to market together, we want you on our team!
Location: Candidates can be based anywhere in Germany. For those based in Frankfurt, we work in a hybrid model, with two days per week spent collaborating with colleagues in our Frankfurt office.
This is an individual contributor role without people management responsibilities.
#LI-MV1
Drive messaging, positioning, and go-to-market strategy for Icertis + SAP solutions across geographies and industry- and persona-specific segments.
Own the development of product presentations, guides, technical briefs, and other tools that enable Icertis and SAP sales teams to sell effectively, prioritizing content investments based on business impact.
Develop and train field teams on sales enablement tools and proactively identify and close gaps in enablement coverage.
Represent Icertis at industry conferences and first-party events to evangelize and drive demand for Icertis + SAP solutions.
Track key metrics related to content effectiveness and translate findings into recommendations for the leadership team.
Work collaboratively across Marketing, Alliances, Sales and Product to deliver against go-to-market strategic goals, owning specific segments or workstreams within it.
Experience in high-tech or enterprise software, in Product Marketing or Product Management; experience with partner/alliance marketing or the SAP ecosystem is advantageous.
Proven ability to create and independently execute go-to-market strategies for products and solutions
Strong strategic thinking with a bias for execution; ability to evaluate business issues, resolve problems, and contribute to business planning.
Strong positioning and storytelling skills across multiple audiences.
Strong AI-first mindset with experience leveraging AI-powered tools to enhance market insights, content development, and go-to-market execution, while applying strategic thinking, creativity, and human judgment to drive meaningful customer engagement and business outcomes.
Strong organizational and execution skills with excellent attention to detail.
Self-starter who truly enjoys working in a fast-paced, innovative environment.
About Icertis
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