Open Programmes Marketing – EEP

"Ref: IIMB/HR/RECT/2026/63 Date:29thOctober 2026

AboutIIMB

TheIndianInstituteofManagementBangalore(IIMB)isaleadingmanagementschoolin Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance.

Industry/Service

HigherEducation

Post/JobTitle

“OpenProgrammesMarketing–EEP”

Principal Accountabilities& Responsibilities

• Theroleresponsibilitiesareelaboratedbelow.
• OpenEnrolmentprogrammescompriseofShort-durationProgrammes(SDPs)of3-6days duration OR Long-duration Programmes (LDPs) spread over 6 months to 1 year.
• ThisisanindividualcontributorSalesrole,inaB2C&B2Bcontexttodrivegenerationsofleads (aspirants), engage with them and eventually convert to paid participants for the cohort.

Therolehasthefollowingprimaryresponsibilities

-The role must handle ALL inbound and outbound leads, engage with the candidates and conclude the Sales with payment by the finalized candidate(s). Followup on B2C (direct aspirants)/ B2C (sponsoring organizations)prospectsthroughphonecalls,emails, in-person and work towards closures

-He/She must provide data analytics, feedback on what is working/not working for fine-tuning the Digital Marketingcampaigns. Should have an understanding of digital marketing with respect to how social media campaigns are run, what goes into social media posts etc.

-Help design marketing collaterals (e.g. videos, graphic artwork, and text for use in webpages, brochures, testimonials, etc.,) across different media platforms, working with the DM team. Help Design Marketing campaigns that provide clarity and necessary information for a prospect.

-At the top-end of the role, the role owns the end-end Sales & Marketing of the assigned programmestohim/her.He/sheshouldbeabletodeviseago-to-marketstrategyforthe product (i.e. the assigned open programmes);

-Mustanalyzethepastdatatomakesenseofthebroadtrendsandbuildstrategiesthatare data driven.Must have an understanding of similar products in the market.

-He/she must lead end-to-end execution of the Marketing Plan - including campaign planning, analysis, execution, tracking, reporting and troubleshooting.

-Monitor marketing campaigns for its performance and delivery and optimizing the campaigns to achieve the desired objectives.

The role requires the person to work with multiple stakeholders both internal and external suchasfaculty,otherdepartments,corporateL&D/HR,vendors,digitalmarketingteam,etc., and must have excellent communication skills.

CreationofMISandDashboardsforthebenefitofallstakeholders.

Provide inputs for creation of content for impactful collaterals (case-studies, brochures, videos) in different formats, for social media and website.

TheinterestedcandidatesareexpectedtogothroughtheIIMBExecutiveEducationwebsite https://eep.iimb.ac.in/prior to the interview.

KeySkillandAbility Requirements

Sales&Marketingskills

Influencing/Persuasionskillscoupledwithanunderstandingofprogrammesfromcompetition

Analytical,PlanningandMarketingscanning&MarketSensingskills

• Beself-motivatedandself-driventotakeownershipoftasks and ensure timelycompletion.
• Excellent communication skills: Excellent oral and written communication skills. Ability to effectivelycommunicateacrosslevelsofmanagersandseniorleadershipinaprofessionaland effective manner.
• Shouldbeorganizedandmeticulousincompletingtasks.
• Abilitytoworkinamulti-tasked environment
• Possessexcellentinterpersonalskillsinworkingwithstakeholdersinternalandexternal

Qualification&Personal Profile

• The candidate should be a graduate. An MBA or postgraduate degree in a relevant discipline from a reputed institution will be preferred.
• The candidate should possess a minimum of 3 years of experience in Sales and Marketing in a B2B or B2C environment.
• Prior sales experience in the higher education sector will be an added advantage.

Compensation

Theselectedcandidatewillbeappointedonacontractbasiswithamonthlysalary.The contract is renewable based on satisfactory performance. While the final compensation will be determinedbythecandidate’sprofile, theindicativeremunerationis ₹7.30Lakhsperannum,

plus,additionalbenefits.

Interestedcandidatesmayfilltheapplicationusingthelink:here

• The closing date of the Application is 13th November 2026. Onlyshortlistedcandidateswillbeintimated.Itismandatorytofillinallthefieldsandthefollowingdocuments are required to be uploaded while submitting the application.
• 10th&12thMarksheets.
• Graduation–Allsemester wiseMarksheets&FinalDegree/GraduationCertificate.
• Post-Graduation(ifapplicable)–AllsemesterwiseMarksheets&FinalPost–GraduationCertificate.
• Allexperienceletters.
• Recent3months’payslipsor3months’incomeproof.
• Ifyouhaveundergoneanytraining,kindlyattachthetrainingcertificates.
• Applicationswithoutthesedocumentswillbetreatedasincompleteandwillnotbeconsidered.