Media Planning Executive

Workplace: White City, London - 2 days a week in the office

The role

Are you passionate about TV, audience engagement, and campaign performance? We’re looking for a Media Planning Executive to take ownership of both the strategic planning and operational delivery of on-air promotional activities across allocated channels. From big-ticket Drama and Sport to hit Entertainment and Factual programming, you’ll act as our subject-matter expert, translating insights into bespoke media plans, collaborating with creative teams, and optimizing activity to ensure ITV content captivates the right audiences.

Main responsibilities

Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time.

Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.

Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.

Liaise with creative teams to help manage the delivery of marketing assets.

Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.

Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)

Be responsible for factual accuracy for visual on screen presentation and continuity scripts

Creative Make-list administration via Citrus (in house system)

Skills you’ll need (minimum criteria)

• Familiarity with TechEdge for pulling daily viewing data and post-campaign performance reports.
• A clear understanding of TV audience consumption trends and standard industry measurement metrics.
• Strong understanding and curiosity towards TV media planning and a drive to improve effectiveness and campaign performance.
• An ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs.
• Good at understanding and interpreting data to aid decision making
• Other things we’re looking for (key criteria)
• Confident communication and stakeholder management skills.
• Experience working in a fast paced and dynamic environment
• Organised and able to work under pressure and to tight deadlines
• An interest and passion for media/TV/broadcast
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.