PRODUCT SENIOR EXECUTIVE

CoreFunctional

BusinessAcumen (Level:Intermediate)

UnderstandNFPbusinessenvironmentandobjectives.

Interpretandapplyinternalpoliciesandprocedures.

Communication (Level:Intermediate)

Communicateanddeliverinformationinabusinesscontextbothverballyandinwriting.

Writeinaclear,concise,andcomprehensivemanner.

DataAnalysis&Reporting (Level:Intermediate)

Monitor,collectandinterpretarangeofrawdatafromvarioussources.

Evaluate/analyzeresultsandcreatereportstoassistthedecision-makingprocessinvariousaspectsofworkatNAPCO.

Language (Level:Intermediate)

Knowledgeof,andtheabilitytouseNationalandForeignlanguages,bothspokenandwritten.

Planning&Organizing (Level:Intermediate)

Organizeandplanwork/projectactivitiestoefficientlyaccomplishtasks.

Meetshort-andlong-termobjectives.

TechnologicalAbility

Understandandeffectivelyusestandardequipment.

Useofficeautomationsystemsandsoftware. Level:Intermediate

TechnicalFunctional

CustomerandConsumerBehavior (Level:Intermediate)

• Analyzepresentand/oridentifyfutureNAPCOconsumers,customers,andend-users.
• Analyzeconsumptionandpurchasebehaviorinbothbusiness-to-business(B2B)and/orbusiness-to-consumer(B2C)contexts.
• Identifyunmetconsumerandcustomerneedsthatwillcontributetothemarketingstrategy.

ManufacturingKnowledge (Level:Intermediate)

KnowledgeoftheuseofNAPCO’smachines,tools,andlabortomanufactureNAPCO’sproducts.

Understandthegeneralprocessoftransformingrawmaterialsintofinishedgoods.

MarketIntelligenceandMarketingEnvironment (Level:Intermediate)

• Research,analyze,andreportindustrydevelopment,currentmarketdynamics,andcompetitoractivities.
• Analyzemacro-environmentalandmicro-environmentalforcestoidentifytrendsandopportunities.
• Supportthedevelopmentofbusinessandmarketingstrategies.
• Identifysituations,strengths,weaknesses,opportunities,andthreats(SWOT)thatmightinfluencecompanyoperations.

MarketPositioningAnalyticalToolsandTargeting (Level:Basic)

• Designandperformanalyticalanalyses,includingSWOTandGAPanalysis.
• DefinethemarketsegmentsonwhichNAPCOcompaniesshouldfocusbasedonmarketsizeandgrowthtrends.
• Definecompetitiveadvantages.
• Identifyanduseappropriatetoolstoachieveclearandeffectivepositioningofaproductand/orcompanyinconsumers’andcustomers’perceptions.
• Analyzeproductpriceandproductquality/benefitstodefineproductpositioningwithinthebrandarchitectureandacrosstheproductcategory.

MarketResearch (Level:Basic)

• Conduct,manage,orcommissionrelevantquantitativeandqualitativeresearchtosupportmarketingplans.
• Assessandselectreliableandvalidexternalprimaryandsecondaryresearchmethodologiesanddatasources.
• Providemanagementwithaccurateandup-to-dateinformationandoutcomes.

MarketSegmentation (Level:Basic)

Divideandsubdividealargemarketintoclearlyidentifiablecustomerand/orconsumersegmentswithsimilardemandcharacteristics.

Supportthedesignofamarketingmixthatmatchestheneedsoftargetedsegments.

MarketingandSalesFinancialResults (Level:Intermediate)

Set,analyze,interpret,andreviseproductcontributionmargins.

Analyzemarketingbudgetsandsalesparameters.

MarketingMetricsandTechnologies (Level:Intermediate)

Develop,employ,andregularlymonitorrelevantmetrics,suchasbrandequitymeasures,promotionROI,totalspendingasapercentageofsales,advertising,ATL,BTL,consumerpromotionspendingasapercentageofsales,tradespendingasapercentageofsales,leads,RFQs,sales,customersatisfaction,customerlifetimevalue,percentageofleadstoprospects,andpercentageofprospectstosales.

Measureprogressagainstobjectivestoensurethatmarketingprogramsareexecutedcost-effectivelyandachieveNAPCOobjectives.

Develop,employ,andregularlymonitorrelevantmetricsusingassociatedCRM/ERPtechnologiestomeasureprogressagainstobjectives.

PricingStrategiesandPolicies:Methods,TechniquesandDecisions (Level:Intermediate)

SetpricingstrategiesandpoliciesthatenableNAPCOcompaniestoachievebusinessobjectives.

Supportsalesandmarketsharegrowth.

Maximizereturnoninvestmentandtargetedperceivedbrandvalue.

ProductDevelopment (Level:Advanced)

• Understandproductdevelopmentmethodologyandtheproductlifecycle.
• ConductconsumerresearchandprepareproformaP&LandestimateEMV(EstimatedMarketValue).
• Performcompetitiveevaluationstodefineproductpositioning.
• Evaluateproductsatdifferentdevelopmentphases,fromthebasisforinteresttothebasisforcommercialization.

StrategicMarketingPlanning (Level:Intermediate)

• Prepare,develop,communicate,implement,andmanagetheBrandDevelopmentPlanorstrategicmarketingplan.
• Developtheproduct/brandportfoliobasedonNAPCO’soverallbusinessstrategyandcontributetoitsformulation.
• Maximizerevenuesandprofitsandsecureasustainablecompetitiveadvantage.

Sustainability (Level:Intermediate)

• Knowledgeoffootprintandmanufacturingimpactontheenvironment.
• Understandingofsustainablesourcingandrenewableresources.
• Understandingglobalregulationsrelatedtosustainability.
• Monitoringgreeninitiativesofpackagingmanufacturers.
• Knowledgeofglobaltrendsintheuseordeclineofspecificpackagingmaterials.
• Understandingcustomersustainabilityinitiativesthataffectproductofferingsandcompetitiveness.
• SettingsustainabilitygoalsandmetricswithBUmanagement.
• Reportingsustainabilityperformance.

Trade Finance (Level:Basic)

• Knowledgeofcustomsdutiesandcountryregulations.
• UnderstandingINCOTERMS.
• Knowledgeofpaymentmodalitiesandguarantees.
• Understandinginsurancerequirements.
• KnowledgeofinternationalshippingandtradeagreementsrelevanttoNapcosalesoperations.