Search & Social - Analyst

Overview

Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore, Pune

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is Omnicom's integrated solutions engine, bringing together a global talent community and connected capabilities to build adaptive, future-ready solutions.

As an integral part of Omnicom, the world's leading marketing and sales company, OGS helps agencies and clients navigate what's next through expertise spanning Media, Data & Analytics, Technology, Creative, Strategy & Insights, MarTech, Commerce, Healthcare, and Business Support Solutions.

With over 8,000 professionals across India, the Philippines, and Colombia, and a growing global footprint, OGS combines deep domain expertise with scaled delivery to drive innovation, accelerate growth, and create meaningful business impact.

At OGS, the future is tested, built, and scaled every day for some of the world's most ambitious agencies, brands, and clients.

Let’s build what’s next.

Role Overview

This exciting role of an Analyst – Search & Social that requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team.

Responsibilities

Roles & Responsibilities

• Demonstrate proficiency with basic bid management and optimizations
• Monitor and optimize campaigns appropriately based on clients’ goals and data analysis.
• Responsible for managing paid campaigns on Google Ads and MS Advertising (formerly Bing), Apple Ads etc.
• Developing Ad copies, keyword insights and bid optimization
• Budget & KPI management
• Work with agency partner to provide recommendations to improve campaign performance
• Provide analysis and insights to optimize overall account performance
• Ensure smooth delivery by troubleshooting setup, pacing, and performance issues

Required Qualifications

• A full-time graduate degree
• 3-6 Years of hands-on experience managing Search & Social campaigns across multiple platforms with proven ability to optimize independently
• Managed social campaigns on platforms like Meta (must have); Twitter, Snapchat, and LinkedIn (good to have)
• Google Ads and Meta certification is a must
• Foundational understanding of paid search and paid social best practices.
• Demonstrable knowledge of Google Ads and/or other Search platforms
• Awareness to latest trends in PPC, onsite marketing and usability
• Proficiency in MS Excel, PowerPoint, and Word.

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts