Location: New York, New York, United States of America

Agency

Initiative

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Responsibilities

External facing responsibilities

Client Analytics Leadership

Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.
Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.

Measurement Strategy & Execution

Support the development and execution of integrated measurement plans across HCP and DTC campaigns.

Define KPIs aligned to business objectives including

Qualified HCP reach
Audience quality
Patient engagement
NBRx and TRx performance
Brand adoption
Omnichannel engagement
Ensure campaign measurement aligns with commercial objectives and optimization opportunities.

Healthcare Analytics & Audience Intelligence

Partner with Audience Intelligence teams to support

Physician-Level Data (PLD) analysis
Audience segmentation
HCP targeting
Patient journey analytics
Audience quality measurement
Help identify opportunities to improve audience engagement and media effectiveness.

Campaign Analytics & Optimization

Generate actionable insights using campaign performance, audience data, and business outcomes.

Design and support measurement approaches including

Incrementality testing
Cross-channel attribution
Audience quality analysis
Digital optimization
Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.

Internal facing responsibilities

Analytics Delivery Leadership

Manage day-to-day analytics workflows across HCP and DTC initiatives.
Ensure timely delivery of recurring and ad hoc analytics requests.
Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
Identify opportunities to improve operational efficiency and analytics delivery.

Cross-Functional Collaboration

Partner closely with

Planning

Investment

Data Science

Data Management

Client Solutions

Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.

Team Leadership

Lead, mentor, and coach Analysts and Managers.
Support development of technical, analytical, and client consulting capabilities.
Review analytical outputs to ensure quality, consistency, and business relevance.

Measurement Best Practices

Help develop standardized approaches for

Measurement planning
Omnichannel reporting
Audience analytics
Business storytelling
Campaign optimization
Contribute to healthcare analytics playbooks and agency best practices.

Continuous Learning

Stay current on developments in

Healthcare marketing
Pharmaceutical commercialization
Omnichannel engagement

Audience Intelligence

AI-enabled analytics

Marketing Science

Required Skills

Healthcare Marketing Analytics

Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.

Strong understanding of

HCP media ecosystems
Patient marketing
Omnichannel engagement
Commercial healthcare analytics

Measurement & Analytics

Experience with

Campaign measurement
Cross-channel attribution
Incrementality testing
Marketing Mix Modeling (working knowledge)
Audience quality measurement
KPI development
Media effectiveness measurement
Campaign optimization

Healthcare Data

Working knowledge of

Physician-Level Data (PLD)

Claims data
Prescription data (NBRx/TRx)
First-party customer data
Identity frameworks
Data clean rooms
Healthcare audience datasets

Communication

Excellent written and verbal communication skills.
Strong presentation and storytelling abilities.
Ability to simplify complex analytical concepts for non-technical audiences.

Education and Experience

Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.
6–8+ years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.
Experience supporting pharmaceutical or healthcare clients preferred.
Experience developing campaign measurement strategies across HCP and DTC initiatives.
Familiarity with agency-side media planning and execution.
Experience with Tableau, SQL, Excel, and modern analytics platforms; familiarity with Snowflake and healthcare data environments is a plus.

USD 120,000 - 140000

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Associate Director, Business Analytics