Senior Strategist

Location: London, London, United Kingdom

Agency

Job Function

Strategy and Planning

Job Subfunction

Strategy

FUTUREBRAND

This is a hybrid role with 3 days per week working onsite from our London, office.

Start date: January 2027

Role Purpose

You play a crucial role in delivering brand strategies. You will use your knowledge and experience to think about how we could do things differently, try new approaches and put them into practice.

27 years young with a head full of big brand experience and a gaze fixed firmly on the future, our work over the last two decades has changed the brand landscape today. What we do next will change tomorrow.

We’re based in some of the most exciting and vibrant cities on the planet, balancing global scale with cultural connection. That means we’re on the doorstep of many of the world’s biggest brands, and within reach of the very best talent around.

Together, we are a diverse brand, experience and design community who believe that brand is how a company’s people, products and services behave wherever and whenever they show up in the world. Our work focuses on measuring and maximizing brand behaviour by connecting corporate purpose with everyday lived experience.

It's through this work that we deliver our purpose: To transform the future of businesses by changing how their brands behave today.

And because we believe strongly that the future our brands create must be a future for us all, our shared values - Progressive, Adaptable, Collaborative and Empowering - put difference and diversity at our core.

Key Responsibilities

• Develop a point of view as to how to use a future brand strategy to deliver a more connected brand experience
• Bring in leading edge thinking and ideas from the world around us to develop projects, seen as a thought leader you develop and drive the narrative arc of projects
• Bring in ideas and influences from the outside world and apply these into projects
• Experiment with new approaches and create new opportunities within projects to develop our offer and broaden / deepen our relationships with clients
• Provide inspiration for building future brands, generating hypotheses
• Steer and shape the internal building and testing of those hypotheses, providing relevant reference points from inside and outside the category
• Crystallise your thinking and provide thought leadership
• Build strong relationships and collaborate within the strategy team and across the agency
• Ensure that our work and ideas will be practical and impactful
• Lead a full breadth of strategy projects (i.e. positioning, architecture, naming, design, activation) across multiple industries
• Contribute to a highly collaborative and energized atmosphere in which collaboration and positive disruption are encouraged
• Develop a strong understanding of the FutureBrand offering and disciplines and of our clients’ business and clearly articulate this
• Participate in and lead new business pitches
• Nurture, mentor and support junior team members. Use your experience to advise the team on how to shape and deliver great work.

Skills and Competencies

• Proven experience delivering brand strategies
• Able to clearly communicate ideas and have strong verbal and written skills
• Able to build strong, personable and effective working relationships at all levels, both internally and externally

Experience mentoring team members

• Delivers results through teamwork
• Proactive, involves others and communicates with others to make things happen
• Problem-solving approach
• Forever curious and ask questions to help you develop
• Excellent attention to detail
• Confident presenting
• Keen to develop and seek opportunities to take on more responsibility
• Open to feedback so that you can build and develop
• Remain calm when working under pressure and encourage the team to do so
• Able to interpret large amounts of information and effectively communicate findings and conclusions

FutureBrand Values

Progressive

Being progressive has always been about optimism, momentum, and openness. Staying progressive means also ensuring what we do s underpinned by embracing a rich diversity of talents, perspectives, and ideas. Only when we have heard from all can we be sure what we do and who we have what it takes to stand out and be truly future proof.

Adaptable

We are comfortable with and open to challenge and change. We live and work in a vibrant, diverse, and dynamic world. To thrive, brands need to balance the time-less and the contemporary, art with science and continually step between facts, data, and creativity – which means we must too.

Collaborative

We believe that ideas get better when they are inherently diverse and shared in highly inclusive ways. We reject traditional hierarchies and what to hear from those who think differently from us, both inside and beyond our businesses. We truly believe that bringing different people together makes great things happen. This is a fundamental benefit of being a global business and we need to make it count.

Empowering

We champion the diversity and equity of opinions, ideas, skills, and perspectives for the difference it brings and the value it creates for all. We believe that diversity, equity and inclusion empowers and are therefore core to our people and our business. We invest in each other’s growth and ensure every person’s professional path is well paved. We welcome frank conversations about where we can do better, and we push ourselves and our clients to adopt more inclusive practices.

Working with clients and brands.

At FutureBrand, we work with clients across various industries and geographies, including tobacco, gas and oil. We're committed to creating meaningful change with the brands we work with, but we understand people have different values and comfort levels.

As part of our recruitment process, please let us know if you have any objections to working on any brands or in any particular sectors, as this helps us understand any potential restrictions and ensures we can have an open discussion with you, where appropriate.

NB. This is not an exhaustive list of duties. Job description may change depending on business needs.

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/