Strategist

Location: New York, New York, United States of America

Agency

TBWA

Job Function

Strategy and Planning

Job Subfunction

Strategy

Who you are

A finger on the pulse. You are a font of knowledge on the brand, its consumer and culture at large.

As a strategist starting out, you are developing your craft skills. The majority of your time is spent assimilating information, making it digestible and useful to everyone around you… from your direct supervisor to the broader team. You compress raw information, pulling out just the right bits and shaping them into a narrative that can bring people up to speed quickly. This saves time, increases the collective knowledge base and helps prove —or disprove —the working theories. Creative and Business look to YOU as a repository of knowledge, helping them uncover insights, recognize patterns and draw interesting parallels.

Naturally curious, you have an eye for the zeitgeist and bring forward topical ideas proactively, substantiating these ideas through EDGES and/or Backs\ash. You are obsessed with your brand’s audience(s) and have a keen understanding of what makes them tick. You learn and understand the client’s business, with a core understanding that our role is to help solve their problems through creativity.

You are at the beginning of your strategy career with up to four years of experience. You are passionate about creativity with a positive attitude and a strong work ethic, exceptional writing skills, burgeoning analytical skills and a noticeable presence.

Day to Day Responsibilities

Learn Craft Skills

Working knowledge of brand strategy (i.e., positioning statements, benefits ladder, personality, etc.)

Navigating syndicated/secondary research (e.g., Simmons, Mintel, WARC, Helixa, Statista, etc.)

Learning the fundamentals of primary research

• Quant: summarizing key findings, drawing conclusions and identifying insights. Learning to design surveys and interpret them —copy tests and tracking studies are particularly important.
• Qual: learning to RFP vendors, write a discussion guide, facilitate interviews and summarize findings
• Designing authentic audience profiles, based in truth and genuine understanding
• Ever expanding cultural acumen, seeing brands (and their audiences) through the lens of EDGES
• Competitive intelligence and perceptual mapping
• Developing a baseline competency with Disruption X and other TBWA methodologies.
• Develop a Foundation
• Learning to write briefs, strategic POVs and consumer journeys (understanding for roles of channels).
• Beginning to understand and respond to creative, while banking a growing archive of personal reference
• Bringing fact-based knowledge and fresh cultural insight to the table
• Grabbing every opportunity to expand brand/category/audience experience

Your commitments as a Strategist

• Everything that we do is in service of creativity and value creation for our clients’ brand
• We achieve this by applying the Disruption methodology to break free of conventions and disrupt the status quo
• We are committed to building a culture of effectiveness and proving our value as a business

$55,000 - $75,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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