Sr. Analyst, SEO

Location: New York, New York, United States of America

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Position Overview

In thisroleyou willbe responsible forhelpingclients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into theappropriate SEOtactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.

Responsibilities

• Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations
• Lead technical site analysis, competitive analysis, and content audits
• Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind
• Prioritize tasks based on theirlikely effectivenessand ability to be implemented
• Present findings and back up recommendations with hard data
• Identifyproblems and form solutions for problems that can arise in reporting
• Develop content recommendations and technical analysis presentations
• Support marketing in the development of SEO case studies, white papers, blog posts,POVetc.
• Work with creative and development teams to ensure proper implementation of SEO recommendations
• Translate clients’ business goals and marketingobjectivesinto successful search engine optimization strategies
• Decide upon final keyword lists with minimal supervision
• Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls
• Build technical SEO acumen with ability to speak to andidentifysolutions to common SEO issues
• Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals
• Present new tools and summarize industry articles to the internal team
• Required Skills and Experience
• 2+ years of experience in SEO or relevant function, i.e., SEM
• Familiar with multiple keyword research, reporting, and link building tools
• Understanding of why certain search results appear for various keywords
• Expertisewith technical SEO tools such asAhrefs, Screaming Frog, andLumaror similar tools.
• Comfortable with platforms including Adobe Analytics or Google Analytics
• Expertisewith Microsoft Excel, Word, and PowerPoint
• Excellent research, writing, and presentation skills with an attention to detail
• Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry
• Desired Skills and Experience
• Ability to multitask and handle other duties as assigned.
• Understanding of basic web development technologies with an understanding of HTML
• Knowledge of healthcare SEO concepts
• Ability to develop interpersonal relationships across client and team
• Experience with project management tools is a plus

70,000-75,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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For US Job Seekers

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