Strategic Marketing Manager - Energy
- Location: Europe | Netherlands, Italy
- Shape the Future of Industrial Innovation
- Are you passionate about turning market insights into business growth? Do you enjoy working at the intersection of technology, strategy, and customer needs?
- We are looking for a European Strategic Marketing Manager who will drive growth across Energy market and related applications by identifying new opportunities, shaping product strategies, and influencing business decisions across Europe and global teams.
- In this role, you will act as a key link between customers, sales organizations, business units, and product development teams, translating market intelligence into actionable strategies that create long-term value.
What You'll Do
Market & Business Strategy
- Analyze industry trends, customer needs, and competitive landscapes for Energy market (EV chargers, BESS, UPS, Solar PV).
- Identify market opportunities and define Total Addressable Market (TAM).
- Develop and execute application-focused marketing strategies.
- Drive new business development initiatives and portfolio expansion.
Customer & Market Intelligence
- Engage with key customers and industry trendsetters to uncover emerging needs.
- Gather market insights and translate them into strategic recommendations.
- Build business cases for new products, solutions, and applications.
- Share market intelligence across sales, management, and global stakeholders.
Product & Innovation Leadership
- Collaborate with international Business Units and R&D teams to influence product roadmaps.
- Define requirements for new product development based on market demands.
- Support product launches and pre-market activities.
- Drive design-in opportunities and application adoption within target industries.
Cross-Functional Collaboration
- Partner closely with European sales teams, distributors, factories, and global business units.
- Deliver application-focused training and commercial support.
- Lead strategic projects that contribute to sustainable business growth.
What We're Looking For
Experience
- ✔ Bachelor's degree in Marketing, Engineering, Business, or a related field
- ✔ 5+ years of experience in Strategic Marketing, Product Marketing, Business Development, Sales, or R&D within an industrial or technology-driven environment
- ✔ Experience creating go-to-market, growth, or application strategies
- ✔ Experience working in international and cross-functional environments
Knowledge & Expertise
- Strong understanding of industrial markets, electronics, sensors, automation, mechatronics, electro-mechanical components, or related technologies.
- Ability to analyze market trends and transform insights into business actions.
- Strong commercial mindset combined with technical curiosity.
- Experience using CRM and business planning tools (Salesforce is a plus).
Skills
- Strategic thinking and analytical problem-solving.
- Excellent communication and stakeholder management skills.
- Proven teamwork and cross-functional collaboration skills.
- Strong presentation and influencing capabilities.
- Fluent English (additional European languages are an advantage).
- Why Join Us?
- ✅ Play a key role in shaping future growth strategies
- ✅ Work with leading industrial technologies and innovative solutions
- ✅ Collaborate with international teams across Europe and global headquarters
- ✅ Influence product development and market direction
- ✅ Be part of a company that values innovation, continuous improvement, and customer success
Job description provided by Omron.
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