The Resident Product Marketer (RPM) drives profitable broad-market growth through distributor Branch Office Engagement (BoE). Working closely with Product Marketing, Sales, FAE, and distributor teams, the RPM translates product strategy into execution, expands customer coverage, increases product adoption, and improves profitability.
Drive Product Growth
Execute product and market strategies across assigned distributor branches.
Focus on high-potential and underpenetrated markets to drive profitable growth.
Enable Channel Success
- Build engagement within distributor branches.
- Provide sales enablement, product promotion, and cross-selling support.
- Mobilize internal technical and commercial resources to win opportunities.
Accelerate Opportunity Conversion
- Monitor pipeline health and drive opportunity closure.
- Remove technical and commercial barriers.
- Increase customer coverage and product penetration.
Manage Performance
- Track branch execution and performance against agreed KPIs.
- Measure customer growth, product adoption, and profitability.
- Capture market insights and successful engagement models.
- Bachelor’s degree in electrical engineering, Electronics Engineering, Business, Marketing, or related discipline.
- 5+ years of experience in semiconductor product marketing, channel marketing, technical marketing, sales, or business development.
- Experience working with distributors and channel partners preferred.
- Strong semiconductor product and market knowledge.
- Data-driven decision-making and business analysis skills.
- Strong influencing and stakeholder management capability.
- Effective communication and presentation skills.
- Ability to work cross-functionally with Sales, FAE, Product Marketing, and distributors.
- Self-driven, results-oriented, and able to work independently in a matrix environment.
Job description provided by onsemi.
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