Marketing Manager, Lifecycle & Retention

Who are we?

Organika is a premium natural health company from Vancouver, Canada. We have been obsessed with helping people live healthier for over 35 years now! As trendsetters in the health industry, we strongly believe everyone should have accessibility to natural wellness solutions. We are award-winning innovators, whose collective commitment is to offer the highest-quality standards and put our customers first.

About the Role

We are seeking a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs. This role sits at the center of our customer engagement strategy, responsible for creating personalized experiences that increase customer retention, repeat purchase rate, lifetime value, and brand loyalty.

The ideal candidate is both a strategist and an operator: someone who can develop customer lifecycle strategies while also executing campaigns, building automations, analyzing customer behavior, and optimizing performance. You'll work closely with Ecommerce, Paid Media, Customer Experience, and Creative teams to ensure customers receive the right message at the right time throughout their journey with Organika.

Key Responsibilities

Email Marketing

• Plan, build, and execute the email marketing calendar, including campaigns, promotions, and automated flows (welcome series, abandoned cart, post-purchase, win-back, etc.).
• Segment and target audiences to improve relevance, engagement, and revenue per email.
• Continuously test and optimize subject lines, content, timing, and flows based on performance data.

SMS Marketing

• Develop and manage the SMS marketing program, including campaigns and automated flows.
• Ensure SMS and email work together as a cohesive lifecycle strategy rather than competing channels.
• Grow and maintain a healthy, compliant SMS subscriber list.

Loyalty & Retention

• Own Organika's loyalty and rewards program strategy, execution, and ongoing optimization.
• Develop initiatives that drive customer retention, repeat purchases, referrals, and customer lifetime value.
• Create lifecycle campaigns tied to loyalty milestones, rewards, VIP tiers, birthdays, anniversaries, and customer milestones.
• Identify opportunities to improve customer engagement, loyalty participation, and retention performance.
• Monitor loyalty program performance and recommend enhancements based on customer behavior and business results.
• Partner with Customer Experience and Ecommerce teams to create a seamless loyalty experience across customer touchpoints.

AIO/SEO Optimization

• Optimize product, collection, and content pages for both traditional SEO and AI-driven search/discovery (AIO) to improve organic visibility.
• Monitor how our site and products surface in search engines and AI-powered tools (e.g., ChatGPT, Google AI Overviews, Perplexity), and adjust content/structure accordingly.
• Ensure site structure, metadata, and content are optimized for both crawlability and clear, machine-readable answers.
• Keep up with evolving SEO and AIO best practices, testing and iterating based on performance data.
• Collaborate with the content and paid ads teams to align organic and paid search strategies.

Customer Lifecycle Strategy

• Develop and optimize end-to-end customer journeys from first purchase through repeat purchase and long-term loyalty.
• Identify customer segments and lifecycle opportunities using behavioral and transactional data.
• Build personalized lifecycle programs based on customer needs, interests, and purchase history.
• Create strategies to reduce churn and increase customer engagement.
• Partner with acquisition teams to ensure a seamless transition from prospect to customer.

Skills and Qualifications

Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience.

3+ years of experience in lifecycle marketing, e-commerce, or digital marketing, with hands-on Shopify experience required.

Ability to balance hands-on execution with big-picture strategic thinking.

Strong attention to detail and a proactive, ownership-driven approach to problem-solving.

Excellent written and verbal communication skills, with the ability to collaborate cross-functionally (especially with the Paid Ads Manager and broader marketing team).

Comfortable working across both the front-end and back-end of a website, with a deep understanding of the Shopify ecosystem, apps, and integrations.

At ease in email marketing platforms (e.g., Klaviyo), including designing and executing campaigns, with experience in SMS marketing tools.

Experience building landing pages for paid advertising campaigns.

Comfortable with numbers, analytics, and attribution modeling to inform decisions, and driven by metrics, growth, and continuous performance improvement

Comfortable moving fast in a high-growth, fast-paced environment

A self-starter who stays on top of new digital marketing and AI/search trends.

Passionate about health and wellness, and motivated by helping people live healthier lives.

Why work for Organika?

At Organika, you'll be part of a passionate team of high-performing individuals who thrive in a dynamic, fast-paced environment where innovation, collaboration, and growth are part of everyday life.

We're on an ambitious journey to become the most trusted consumer health brand in Canada that represents on a global scale. To get there, we're looking for people who are energized by meaningful work, excited by growth, and motivated to make a difference.

As a certified Great Place to Work® and Diversity, Equity & Inclusion Workplace™, we're committed to creating an environment where our people can thrive both personally and professionally. We believe that diverse perspectives make us stronger, and we're proud to have a team representing more than 70 nationalities and speaking over 25 languages. No matter where you're from, you'll find a place to belong here.

Beyond the opportunity to contribute to a globally recognized wellness brand, we offer a range of benefits and perks designed to support your well-being and development, including: access to an on-site RHN, guided meditation classes, professional development funding, fitness reimbursements, maternity leave top-up, regular team socials and health events, employee product discounts, and more!

If you're hungry to learn, passionate about wellness, and driven to grow alongside a company that's making a positive impact on people's lives, we'd love to hear from you.

Apply Now

Please submit your resume and short note about why you are excited about this opportunity and joining Organika! While we may not be able to respond to everyone individually, please know that we truly appreciate the time and effort you put into your application, and we will be in touch with only those successfully selected for next steps.