The Marketing Director is responsible for developing and maintaining referral relationships, increasing facility census, coordinating admissions activities, and serving as a key ambassador for Park Vista within the healthcare community.
Key Responsibilities
- Develop and maintain strong referral relationships with hospitals, physicians, case managers, assisted living communities, and other healthcare partners.
- Drive occupancy growth through strategic marketing and business development efforts.
- Coordinate with admissions and clinical teams to facilitate smooth resident transitions.
- Represent Park Vista at community events, networking functions, and healthcare meetings.
- Conduct facility tours for prospective residents and families.
- Track referral activity, admissions trends, and marketing performance metrics.
- Collaborate with facility leadership to develop and execute marketing strategies.
- Ensure exceptional customer service for residents, families, and referral sources.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- Experience: Minimum of 2-3 years of experience in respiratory marketing is required.
Skills
- Excellent communication, writing, and presentation skills.
- Proven experience in developing and executing successful marketing campaigns.
- Analytical skills with the ability to interpret data and make data-driven decisions.
- **Aggressive Bonus structure associated with compensation package
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People-Centered Rewards
- Health benefits including Medical, Dental & Vision
- 401k with company match
- Early Pay via Tapcheck!
- Employee Perks & Discount program
- PTO + Company Holidays + Floating Holidays
Referral Bonus Program
Mentorship Programs
Internal/Upskilling Growth Opportunities
Continued Education Loan Repayment Program powered by Clasp
Job description provided by Park Vista Senior Housing Management.
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