Content Marketing Specialist

Location: Tokyo, Tokyo Prefecture, Japan

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.

Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary

Paidy’s marketing team is looking for a Content Marketing Manager to lead content and owned channel operations. This is a hybrid role with a strategic split of 50% owned media and 50% social media.

In owned media, you will be responsible for executing promotions that originate from the merchant team, working closely with the Head of CRM and owning delivery through to execution.

In social media, you will lead a wide range of initiatives, from developing the strategic roadmap for our official social accounts (including X) to driving the brand voice, nurturing the community, and extracting insights through social listening.

In coordination with the Head of CRM, you will also provide channel operations support, as needed, for large-scale partner initiatives with companies such as Apple, Amazon, and others.

Essential Responsibilities

• Contribute to the development and execution of marketing campaigns
• Suggest efficiencies and improvements within the marketing team
• Assist in analyzing marketing data and generating reports
• Support the creation and distribution of marketing content
• Collaborate with team members to achieve marketing objectives
• Exercise judgment on marketing-related issues and provide input on solutions

Minimum Qualifications

1+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications

【Required Qualifications】

• 5+ years of hands-on experience combining social/content marketing with marketing automation/CRM operations
• Knowledge of marketing analytics, digital advertising strategy and execution, social listening tools, and data-driven strategy development
• Experience planning, managing, and analyzing social media accounts (X/Twitter in particular)
• Experience coordinating and managing project progress across multiple internal and external stakeholders

Native-level Japanese (required)

【Preferred Qualifications】

• Experience working in Fintech, e-commerce, payment services, FMCG, financial services, or pharmaceuticals
• Hands-on experience with ASO (App Store Optimization) or SEO
• Experience using a CMS (such as WordPress) or social media management tools (such as Sprinklr or Hootsuite)
• Experience writing creative briefs and directing designers and writers
• Experience measuring and improving content performance using GA4 or other analytics tools
• Hands-on experience with a major marketing cloud platform (Salesforce or HubSpot); official certification holders will be given preference

Subsidiary

Paidy

Travel Percent

0

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is: