Location: Arlington, VA
Position Title
Department
Multiplatform Marketing & Content
Corporate Area
Digital & Marketing
Status
Regular, Full time Exempt
Manager Title
Director, Research
Position Overview
PBS Business Intelligence supports the mission of PBS and its member stations by providing insight into audience and member behavior and the trends that inform decision-making across the organization. The Manager, Audience Insights is a research generalist supporting PBS’s general audience content and marketing teams.
The role conducts primary research — qualitative and quantitative — into attitudes toward public television, motivations to donate, and perceptions of the PBS brand, and pairs that work with analysis of Nielsen, Google Analytics, and syndicated sources to build a complete picture of audience behavior across platforms. The Manager works independently on most assignments and is the person stakeholders come to with a question about the audience.
Key responsibilities will include, but are not limited to:
Job description provided by PBS.
View the original posting
