National Director, Business Development

Location: Winnipeg, MB

We are seeking a National Director of Business Development to lead the growth of our National Indigenous Solutions Practice and strengthen our presence across the country. This full‑time hybrid role is ideal for a strategic, relationship‑driven sales leader who thrives in building long‑term partnerships and driving national growth initiatives.

Reporting to the Vice President, National Indigenous Solutions, you excel at developing sales plans, identifying market opportunities, and coaching a high‑performing team. You are also highly consultative—skilled at uncovering client needs through the RFP process, collaborating with internal experts, and delivering compelling, high‑quality proposals and presentations that showcase our unique value.

**We strongly encourage First Nations and Indigenous applicants to self-declare in your cover letter

The Director, Business Development will

• Originate and develop pipelines
• Originate and uncover new strategic partnerships, client opportunities, and growth possibilities
• Complete and/or facilitate in-depth RFPs for private and/or public sector opportunities
• Identify sales opportunities by prospecting, networking, and mentoring consultants to build a sales pipeline
• Locate, consider, and engage with sources of lead generation for the sales team
• Be the lead point of contact for third party broker relationships
• Develop standardized training modules supporting business development

Sales Leadership, Strategy and Execution

• Locate, interview, and hire sales team members
• Onboard, train, and bring new sales hires to proficiency in the sales process
• Be accountable for growing sales nationally, within the industry or sector, or product group
• Oversee the development and success of a team of 4–6 Business Development Consultants

Business Planning & Strategy Development

• Be responsible for meeting annual business development goals
• Create sales strategies aligned to the sector and geography of individual sales consultants
• Manage the end-to-end sales cycle of group insurance, retirement, administration, wellness, HR services and/or related products
• Develop strategies for new or emerging channels of growth potential
• Create a formal, annual sales plan
• Establish the value proposition and understand the go-to-market strategies within the existing suite of products and services
• Ensure that prospective client’s needs and requirements are fully understood and represented in the design of RFP and finalist presentations
• Develop pricing strategies and track competitive market costs
• Identify the client’s strategic needs, Total Rewards strategy, insurance risk philosophy, and recommend appropriate plan design
• Present, coordinate, and review all proposals and finalist materials
• Work in close collaboration with the National Indigenous Solutions Leadership team
• Support the lead consultant with interactions and communications with prospective clients
• Maintain positive relationships with other departments and client decision makers
• Ensure all sales data is tracked accurately using CRM
• Support on-site presentations to clients and prospective clients
• Ensure customer service commitments align with National Best Practices
• Project a respectful, positive, professional image at all times
• Establish clear sales goals, targets, and budgets for Sales Consultants and ensure alignment to approved sales plans

People Leadership & Team Development

Collect, monitor, and analyze sales performance data including pipeline health, forecasting accuracy, and KPIs

Implement and maintain sales processes, systems, and tools for sales planning and forecasting

Monitor client, market, and competitive trends to identify growth opportunities and risks

Collaborate with service, finance, and leadership teams to ensure smooth client transitions

Ensure all customer-facing materials meet People Corporation branding and compliance standards

Partner with Finance and Leadership on timely, accurate reporting

Provide day-to-day people leadership including coaching and performance management

Lead selection, onboarding, training, and development of sales team members

Promote a culture aligned with People Corporation values and a respectful workplace

Contribute to broader regional or national sales strategy initiatives

To be successful as the National Director of Business Development, you will need:

To be willing to travel, including overnight stays

LLQP required (active or reinstated within 90 days if lapsed)

5-10 years of proven sales experience with demonstrated success leading or mentoring sales teams

Strong command of the full sales cycle

Group Benefits (GB) and Group Retirement Services (GRS) experience is a strong asset

Experience working with Indigenous communities and organizations is a valued asset.

The National Indigenous Solutions Practice, a division of People Corporation, is a trusted Group Insurance & Retirement practice proudly serving Indigenous employers across Canada. The National Indigenous Solutions Practice comprises of three sister companies – Eagle Bay Financial (Burnaby, BC), Life Benefit Solutions (Winnipeg, MB) and WP Pension and Benefits (Burlington, ON) who all specialize in designing benefit programs that thoughtfully integrate Non-Insured Health Benefits (NIHB), supporting equity between Status and non-Status employees. Our mission is to deliver customized, community-conscious solutions that meet the unique needs of Indigenous and non-Indigenous employees alike.

At People Corporation we are committed to helping businesses succeed. We are a national provider of benefits, retirement, wealth, wellness, and human resource solutions. Our experts and solutions serve over 20,000 clients representing nearly 3 million Canadians. We offer customized solutions designed to fit the unique needs of businesses and their employees, members and stakeholders.

Salary Range

The base salary for this position is between $120,000 - $150,000 annually.

This represents base salary only and does not represent other variable compensation components of our total compensation (i.e. annual bonus, commission etc.). The actual base salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are selected to move forward in our recruitment process, the Talent Acquisition Specialist will be able to provide additional details of the total compensation for this role.

Additional Locations: Burnaby, BC, Burlington, ON