Overview
- Deliver Social Intelligence and Consumer Insights projects across brands, markets and business questions, including innovation, communications, brand strategy, consumer trends and foresight.
- Translate business challenges into structured social-listening and research studies, supported by clear analytical plans.
- Combine qualitative and Quantitative data, which helps explain consumer motivations and the reasons behind behaviour.
- Independently manage projects from initial scoping and brief alignment through analysis, storytelling, recommendations and final presentation.
- Convert complex findings into concise, compelling and actionable narratives for business and Insights stakeholders.
- Contribute to the continued development of PepsiCo’s Social Intelligence capability through knowledge sharing, best-practice development and stakeholder education.
- Work closely with Global Insights and business teams across cultures and markets
Responsibilities
- Act as a Social Intelligence expert, with a strong focus on delivering insights
- Understanding the PepsiCo/Pepsi Lipton trends framework, leverage available technology stack and provide insights
- Understand business requirements and convert them into structured research approaches and deliverables.
- Lead projects end to end, including brief alignment, analysis, report development and presentation of results.
- Analyse digital conversations, consumer trends and market signals using tools such as Talkwalker, Trendscope, Tastewise and ConvoTrack.
- Integrate multiple quantitative and qualitative data sources to explain both what is happening and why it is happening.
- Own recurring CreativeX reporting and deep-dive audits, analysing creative-quality performance, digital-mandatory compliance and distinctive brand asset adoption across markets, channels and formats.
- Monitor data quality and platform readiness, including ad-account and brand-page connections, asset taxonomy and accurate separation of branded, influencer and social-native content.
- Translate CreativeX findings into clear, market-specific recommendations that help stakeholders identify performance gaps and improve creative execution
- Conduct in-depth analyses with limited or no external support.
- Ensure high standards of data quality, validation and analytical rigour.
- Present findings and recommendations to Pepsi Lipton and regional business teams.
- Manage multiple projects, stakeholders and priorities while meeting agreed timelines and quality standards.
- Build strong stakeholder relationships, understand the business context and provide regular project updates.
- Partner with Global Insights and business teams to adopt and scale internal best practices.
- Help strengthen the Social Intelligence capability by improving ways of working and enabling others to use insight tools and analytics effectively.
- Master’s degree in market research, marketing, business, social sciences, analytics or a related discipline.
- 5–7 years of relevant experience in Social Listening, consumer insights, market research, analytics, marketing, competitive intelligence or a related function.
- Experience in an FMCG, food and beverage or consumer-focused organization is preferred.
- Hands-on experience using Social Listening or digital analytics platforms
- Experience analysing multiple data sources and translating findings into consumer and business insights.
- Experience conducting in-depth consumer research and presenting findings to business teams.
- Exposure to both qualitative and quantitative research, with qualitative research experience preferred.
- Understanding of brand and innovation strategy processes and the contribution of Insights at different stages.
- Preferable to have experience on trends, foresight, consumer behaviour, innovation, flavours, ingredients, health benefits or related strategic topics.
- Proven experience planning and delivering projects in a complex, multi-stakeholder environment.
- Strong verbal and written communication skills in English. Strong PowerPoint, report-writing and presentation capabilities.
Job description provided by PepsiCo.
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