Customer Marketing Head – Organized Trade

Location: Mumbai, MH

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Customer Marketing Head – Organized TradeThe role serves as the critical link between Brand Marketing and Sales by translating consumer strategies into channel-specific customer plans that drive visibility, availability, conversion, category growth, and revenue. The incumbent will lead the development and execution of customer marketing, shopper marketing, trade marketing, and omnichannel activation strategies across key retail customers and digital commerce platforms.

The role will partner closely with Sales, Brand Teams (especially Beauty), Media, Supply Chain, Finance, and Customer Teams to create winning customer propositions, accelerate innovation launches, improve shopper experiences, and maximize return on trade investments.

The role serves as the critical link between Brand Marketing and Sales by translating consumer strategies into channel-specific customer plans that drive visibility, availability, conversion, category growth, and revenue. The incumbent will lead the development and execution of customer marketing, shopper marketing, trade marketing, and omnichannel activation strategies across key retail customers and digital commerce platforms.

The role will partner closely with Sales, Brand Teams (especially Beauty), Media, Supply Chain, Finance, and Customer Teams to create winning customer propositions, accelerate innovation launches, improve shopper experiences, and maximize return on trade investments.