Marketing Director, North Asia

Marketing Director — North Asia Franchise Markets

We believe every pizza shared is a moment of joy. Every laughing table, every connection, every celebration — that’s the promise of Pizza Hut. This role exists to make sure that joy reaches more people, more often, across some of the most vibrant markets in the world.

Why Pizza Hut?

Pizza Hut North Asia Franchise Markets includes 8 markets, around 1,500 restaurants, and nearly USD 1 billion in system sales across Japan, Korea, Taiwan, Hong Kong & Macau, Vietnam, Myanmar, and Mongolia. Each market is distinct and full of potential.

More than 60% of sales flow through digital. Pizza drives 70% of revenue. The business operates across Delivery, Carryout, Dine-In, and Aggregators, with a menu spanning Pizza, Pasta, Sides, Desserts, and Beverages. But what Pizza Hut is really serving is joy.

Pizza Hut is going “Younger & More Everyday” and “Digital First.” This role sits at the spark of that ambition.

About the Role

The Marketing Director is responsible for shaping and leading Pizza Hut’s marketing agenda across North Asia, building strong and distinctive brand equity while driving sustainable business and revenue growth across franchise markets.

The role sets the regional marketing strategy and direction, partnering closely with General Managers and franchise leaders to identify and unlock market growth opportunities and ensure each market has a clear, commercially impactful marketing plan.

The Marketing Director brings together Brand, Digital, Customer, Channel, Product and Commercial Marketing to deliver both Sales Overnight and Brand Over Time (SOBO) — balancing immediate business performance with the long-term health and relevance of the Pizza Hut brand.

As a senior regional marketing leader, the role also builds franchise marketing capability, raises the standard of marketing excellence across North Asia, and connects global Pizza Hut strategy with culturally relevant local market execution.

Make a Difference with Your Role’s Responsibilities

Shape the Regional Marketing Strategy

Be the connective tissue between the global Pizza Hut brand and the local markets that bring it to life.

Define the North Asia marketing strategy and priorities in alignment with Pizza Hut’s global brand strategy and business objectives.

Partner with General Managers and franchise leaders to identify growth opportunities and translate them into clear market strategies and integrated annual marketing plans.

Set strategic direction across Brand, Digital, Customer, Channel, Product, Value and Innovation, balancing short-term sales delivery with long-term brand equity.

Provide thought leadership on the development of Delivery, Carryout and Dine-In channels and identify opportunities to strengthen customer propositions and channel performance.

Drive Commercial Growth

• Partner with General Managers and franchisees to deliver SSSG, transactions, revenue and profit objectives through effective marketing strategies.
• Guide franchise partners on key growth levers including pricing, promotions, value, product innovation, customer acquisition and retention.
• Ensure marketing investment is focused on the highest-value opportunities and delivers measurable business impact.
• Monitor campaign and market performance, identify opportunities and translate learning into improved strategy and execution.
• Build Brand and Customers
• Act as the regional champion of Pizza Hut’s brand purpose, positioning and global brand strategy.
• Translate global strategy into locally relevant and culturally resonant campaigns that strengthen brand relevance and customer engagement.
• Lead the Digital First agenda across performance marketing, CRM, loyalty, e-commerce and customer engagement.
• Champion the use of customer data, analytics and research to improve targeting, personalization, acquisition, frequency and retention.
• Leverage global partnerships and media expertise to improve the effectiveness and efficiency of marketing investment.

Lead Franchise Partner Performance & Capability

• Serve as a senior strategic marketing advisor and trusted partner to franchise General Managers and marketing leaders.
• Influence franchise partners through strong commercial insight, marketing expertise and relationships, without direct authority.
• Build marketing capability through coaching, mentoring, knowledge sharing and the transfer of global and regional best practices.
• Identify and scale successful approaches across markets while maintaining flexibility for local consumer and competitive dynamics.

Lead Through Insight & Collaboration

• Ground marketing strategy in consumer understanding, business performance, competitive intelligence and market trends.
• Leverage insights from internal data, Collider Lab, YouGov and local research partners to identify opportunities and shape compelling marketing strategies.
• Work cross-functionally with Operations, Food Innovation, D&T, Finance and other partners to ensure marketing strategies translate into effective commercial execution.
• Bring the consumer and brand perspective into broader regional business decisions.

Raise Marketing Excellence

• Set clear expectations and standards for marketing excellence across North Asia.
• Guide the development and localization of campaigns across brand, media, digital, CRM, ecommerce and local market activation.
• Evaluate the effectiveness of agencies, media partners and marketing capabilities and drive improvements where required.
• Bring emerging consumer, digital, media and creative trends into the region to strengthen Pizza Hut’s competitive relevance.
• Bring Your Best Self… Here’s What We’re Looking For

Experience & Expertise

• 15+ years in Marketing, Digital, Brand Management, or Commercial roles — ideally in QSR, retail, FMCG, food delivery, or consumer-facing businesses.
• A proven track record driving business growth through integrated marketing, digital, CRM/loyalty, and consumer engagement.
• Strong fluency in modern marketing ecosystems: performance marketing, customer analytics, media, digital platforms, and omnichannel engagement.
• Experience in regional or global roles within a matrix organization is preferred.
• Tertiary education in Marketing, Business, or a related discipline; an MBA is advantageous.

Success Measures

Business & Commercial Performance

• Delivery of regional SSSG, transaction, revenue and profit objectives.
• Stronger performance across Delivery, Carryout and Dine-In.
• Improved productivity and ROI of marketing investment.

Brand & Customer

• Strengthening of Pizza Hut brand equity and relevance across North Asia.
• Progress against key brand health and customer metrics.
• Growth in customer acquisition, engagement, frequency and retention.
• Stronger and more consistent execution of Pizza Hut’s brand positioning across markets.

Digital & Marketing Effectiveness

• Increased effectiveness and efficiency of performance marketing and digital investment.
• Growth in digital, CRM, loyalty and e-commerce engagement.
• Improved use of customer data, analytics and insights in marketing decisions.
• Higher quality and consistency of campaign and media execution.

Franchise Capability

• Improved marketing capability and leadership strength across franchise markets.
• Increased adoption and scaling of regional/global best practices.
• Stronger franchisee marketing plans, calendars and execution discipline.
• Positive franchise partner feedback on the quality and strategic value of regional marketing support.

Regional Leadership

• Strong cross-functional alignment between Marketing, Operations, Food Innovation, D&T and Finance.
• Effective translation of global strategy into locally relevant market execution.
• Demonstrable contribution to building a high-performing, digitally enabled and commercially focused North Asia marketing community.

Feed Good Times®

Pizza Hut, as part of the Yum! Brands family, is committed to an inclusive culture where everyone belongs and every voice matters. We believe in all people — and we mean it.

Ready to join us? We’d love to hear your story.