Founding Content Creator

About Pocket

• Pocket (YC W26) is building the future of how people capture, remember, and interact with information.
• We're one of the fastest-growing hardware startups to come out of Y Combinator, with hundreds of thousands of devices already in the hands of customers around the world.
• We're a small, ambitious team based in San Francisco, building at the intersection of AI, consumer hardware, and software.
• We're looking for a Founding Content Creator to bring the story of building Pocket to life.

About the Role

• We're looking for a creative storyteller who loves filming, writing, and creating content that people genuinely want to watch, read, and share.
• You'll be embedded in the day-to-day life of Pocket, capturing what it's really like to build and scale a fast-growing technology company.
• From product development and team discussions to major milestones, unexpected challenges, and everyday moments — your job is to find the stories worth telling and turn them into engaging content.
• You'll create short-form videos, behind-the-scenes footage, interviews, and compelling social media posts across Pocket's company channels and our founders' personal accounts.
• This is not a traditional social media management role.
• We want someone who creates, not just coordinates. Someone who picks up a camera, asks interesting questions, spots opportunities, and turns raw moments into content.
• You'll have the creative freedom to experiment with formats, develop original ideas, and help define how the world sees Pocket.

What You'll Own

Video Content & Production

• Film and produce engaging short-form videos for TikTok, Instagram Reels, YouTube Shorts, and other platforms.
• Capture behind-the-scenes moments from the everyday life of Pocket.
• Create content around product development, launches, team culture, milestones, and challenges.
• Interview founders, engineers, designers, and other team members.
• Independently handle filming, editing, and publishing.
• Experiment with creative formats, hooks, and storytelling techniques to maximize organic reach.

Storytelling & Social Content

• Turn real company moments, conversations, and experiences into compelling stories.
• Write engaging posts for Pocket's LinkedIn and X accounts.
• Support founders and team members in building their personal brands through authentic content.
• Develop original content ideas that make people excited to follow Pocket's journey.
• Find creative ways to make complex technology and business topics interesting and accessible.

Content Strategy & Growth

• Own and maintain a consistent content calendar across relevant social channels.
• Identify emerging trends, formats, and opportunities for viral content.
• Repurpose content across platforms to maximize reach.
• Track performance, understand what resonates, and continuously improve.
• Build a recognizable and authentic content style for Pocket.
• Help grow an engaged community around our company, product, and people.

What We're Looking For

• A natural storyteller with exceptional creative instincts.
• Proven experience creating engaging organic content, especially short-form video.
• Comfortable filming, editing, writing, and publishing independently.
• Strong writing skills and the ability to create compelling social media posts.
• Deep understanding of internet culture, social platforms, and what makes content spread.
• Someone who genuinely enjoys being behind the camera, talking to people, and capturing spontaneous moments.
• Highly proactive, resourceful, and comfortable working with minimal direction.
• Ability to turn everyday situations into interesting stories.
• Genuine curiosity about technology, AI, startups, and the people building them.
• Based in San Francisco or willing to relocate.

Bonus Points

• You've built your own audience or successfully grown social accounts organically.
• You've created videos with hundreds of thousands or millions of organic views.
• You've worked with startups, technology companies, or content creators.
• You have experience with documentary-style storytelling, filmmaking, or journalism.
• You're comfortable appearing on camera when it makes the content better.

What Success Looks Like

In your first 90 days

• Establish a consistent flow of high-quality video and written content.
• Build relationships across the team and become part of Pocket's everyday life.
• Develop repeatable processes for capturing, creating, and publishing content.
• Experiment with multiple content formats and identify what resonates.
• Establish a recognizable voice and storytelling style across our social channels.

Long-term

• Make Pocket one of the most interesting startups to follow online.
• Build an engaged audience that follows the journey of building Pocket.
• Consistently create content that reaches new audiences organically.
• Turn Pocket's people, culture, product, and story into a meaningful competitive advantage for our brand.
• Make content creation a natural part of how Pocket operates.
• Why Join Pocket?
• Front-row seat: Document the journey of building one of the fastest-growing AI hardware startups.
• Creative freedom: Own content creation from idea to execution, with room to experiment.
• Real stories: Work directly with founders, engineers, designers, and operators building something ambitious.
• High ownership: Be the first dedicated content creator and shape our content strategy from the ground up.
• Massive opportunity: Help millions of people discover Pocket and follow our journey.
• We don't want someone who just posts on social media. We want someone who makes people excited to follow what we're building.
• If that sounds like you, we'd love to hear from you.