Part-Time Social Media Assistant

Location: Penn State University Park

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JOB DESCRIPTION AND POSITION REQUIREMENTS

Transportation Services, a unit within Auxiliary and Business Services, is seeking a creative and motivated Part-Time Social Media Assistant to help promote transportation-related programs and services across the Penn State community. This position will support communications and outreach efforts related to campus parking operations, event parking, campus transit, bike programs, fleet vehicle rentals, driver services, garage services, and campus and community ridesharing initiatives.

This is an in-person position based at Penn State's University Park campus. While the work schedule is flexible, the position requires regular on-campus presence and occasional evening and weekend work to support special events, outreach activities, and content creation opportunities.

Responsibilities

• Reporting to the Marketing Communications Specialist, the Part-Time Social Media Assistant will:
• Create, schedule, and publish content across social media platforms.
• Capture photos and create short-form video content for social media channels.
• Write engaging captions and social media copy that align with Penn State brand standards.
• Assist with planning, maintaining, and implementing the department's social media content calendar.
• Monitor social media channels, respond to comments and direct messages, and engage with followers.
• Analyze social media metrics and recommend strategies to improve engagement and performance.
• Conduct market research, trend analysis, and peer benchmarking.
• Design print and digital marketing materials to support programs, services, and events.
• Assist with organizing and distributing promotional materials.
• Represent Transportation Services at outreach events and promotional activities, as needed.

Preferred Skills and Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related field; or currently enrolled in one of these programs and available to work through at least the end of the Spring 2027 semester.
• Creativity, attention to detail, and a collaborative approach.
• Experience with graphic design and content creation tools, including Adobe Creative Cloud, Canva, and video editing platforms.
• Understanding of current social media trends, emerging platforms, and digital content best practices.
• Strong writing, editing, and proofreading skills.
• Strong interpersonal and communication skills, with the ability to interact effectively with diverse audiences.
• Ability to capture photo and video content in a variety of indoor and outdoor settings, including campus events and outreach activities.
• Familiarity with Penn State brand standards and the ability to apply University and division brand elements effectively and creatively.
• Ability to work independently and collaboratively within a team environment.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Interest in transportation, mobility, sustainability, or community engagement is a plus.

Schedule

• 10-15 hours per week
• In-person position located at University Park
• Flexible work schedule that can accommodate class schedules and other commitments.
• Occasional evening and weekend work required to support events, outreach activities, and content creation opportunities.

Pay Rate

$15 per hour

Application Requirements

Interested candidates should submit

• A resume.
• Examples of social media content, graphic design work, video projects, or other relevant portfolio materials (if available).
• Review of applications will begin immediately and continue until the position is filled.

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.

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