Executive Director, Global Strategic Marketing - Fabry

• Location: USA - New Jersey - Warren
• PTC Therapeutics is a global commercial biopharmaceutical company. For over 25 years our team has been deeply committed to a unified purpose: Extending life’s moments for children and adults living with a rare disease.
• At PTC, we cultivate an inclusive culture where everyone feels valued, respected, and empowered. We welcome candidates from all backgrounds to join our team, fostering a strong sense of belonging.
• Visit our website to learn more about our company and culture!
• Site: www.ptcbio.com

Job Description Summary

The Executive Director, Global Marketing will be in a critical position working with cross functional teams, global, regional, local, and corporate leadership to advance care in the rare disease community and drive PTC’s commercial success. Specifically, this position will be responsible for pre-launch planning and market preparation to launch a differentiated, durable and disruptive therapy in for Fabry disease

This position is responsible for the development and execution of global marketing strategies and tactics for PTC’s current and future product portfolio as assigned to them.

He/She collaborates closely with the cross-functional teams/individuals, and is accountable for the development and execution of strategic and tactical marketing plans in line with strategic input. The Executive Director, Global Marketing also ensures cross-regional messaging and branding consistency and alignment with corporate goals and objectives.

The Executive Director, Global Strategic Marketing ensures adherence to relevant regulatory requirements and company Standard Operating Procedures (SOPs) as appropriate.

He/she may manage direct reports, e.g. a Product Manager and/or Marketing Manager.

Job Description

Responsibilities

Driving successful global strategies that leverage competitive advantages and have customer focus

Understanding the challenges, growth opportunities and the most relevant market trends to translate these into marketing initiatives

Providing marketing leadership role to cross-functional teams and countries, and partnering closely with the US Brand Lead to align on strategic direction for this important market

Working with stakeholder partners in Medical Affairs (and in particular the Global Therapeutic Area Lead), Marketing, Market Access, Patient engagement regional and country leadership, Distribution and Finance to optimize commercial success for the near term and future product launches

Ensuring country alignment on marketing strategies and execution excellence via strong global-country network as well as monitoring countries’ plans and performance to provide support and drive best practice sharing

Developing the Global communication platform including key elements of positioning, messaging, value proposition, creative campaign, and promotional pieces

Creating and implementing global cross functional educational initiatives (e.g. symposia, speaker’s bureau, stand-alone events) to raise disease awareness, increase patient identification, and drive brand adoption

Leading cross functional planning and supporting execution of HCP and patient market research and advisory board meetings to gain actionable market and customer insights

Building relationships with key external stakeholder to advance strategic results

Creating a robust tactical plan based on strategic imperatives and critical success factors, drive excellence in executing global programs and measure their success

Managing external agencies to ensure execution of marketing programs aligned with brand strategy objectives

Ensuring timely and efficient review of promotional materials and complying fully with all legal, regulatory, ethical, and company guidelines

Leading a culture of compliance, integrity, and transparency

Managing the operating budget(s) and initiating corrective measures as appropriate

Performing other tasks and assignments as needed and specified by management