Campaign Operations Analyst

Overview

About Business Unit

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle – from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.

Why are we looking for you

As a Campaign Analyst you will be responsible for building digital campaigns in accordance with the client strategy outlined in each ticket request. You will configure campaign settings, creative assets and audience targeting to ensure that campaigns will function and deliver successfully once activated. Campaign Analysts collaborate with internal teams throughout the campaign launch cycle to define the optimal implementation strategy, communicate campaign build status, resolve errors, and troubleshoot issues.

As you grow in this role, you’ll contribute to streamlining implementation guidelines by identifying process improvements, platform automation opportunities and testing new user interface functions in our tools and applications. You’ll be the final and essential step in the Client Lifecycle for activating new digital media campaigns.

What you will enjoy in this role

Collaborating with team members to ensure that we are implementing the best campaign strategy for our clients

Using your time and process management skills to efficiently complete the workload

Harnessing your analytical skills to conduct rigorous problem solving

Making a positive impact on process and automation by suggesting areas of improvement

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

Monitor assigned campaign ticketing queue and prioritize tickets for daily implementation

Implement strategies for digital media campaigns, including campaign settings, creative trafficking, and troubleshooting

Test client 3rd party creative, impression tracking, click tracking and VAST tags to validate the tags are formatted correctly and function in our ad serving platform

Assist Account Management, Media Delivery and other teams with streamlining the campaign implementation strategy by using platform features to reduce the number of campaigns needed to successfully complete the client’s strategy

Conduct a light-QA of the campaign to ensure that all details are set up per the ticket request by creating test users and pages for client or internal team validation

Troubleshoot various aspects of campaign setup including creative setup and audience targeting to determine the cause of the issue and a resolution path

Collaborate with Product Managers and Engineers to provide platform enhancement recommendations that improve workflow and user’s campaign implementation experience

A graduate/postgraduate in any field

3 years of experience with digital media or experience in ad operations/ad trafficking role

Previous customer service experience required, working with cross-functional teams

Should be able to multitask in a fast-paced ticketing system environment

Knowledge of JavaScript, SQL, or HTML5, a plus

Previous experience with 3rd Party Ad Servers (DV360, Sizmek, etc.), a plus

Previous experience with video formats or implementing video campaigns, a plus

Strong team player with accountability and able to work in a highly collaborative environment

Ability to think “outside the box” and quickly come up with solutions under pressure

Able to relay technical information to non-technical partners

Should possess strong time management, attention to detail, organizational soft-skills

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.

Collaboration: We work together, support one another, and collectively achieve goals.

Growth: There are endless opportunities for growth through learning, development and career advancement.

Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.

Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

Act with integrity

Work together to win together

Innovate with purpose

Respect all voices

Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.

Epsilon is an Equal Opportunity Employer. Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.