SVP, Strategy, Healthcare

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

We are seeking an exceptional SVP, Health Strategy to lead insight-led thinking, creator intelligence, and strategic rigor across our agency accounts. This is a leadership role responsible for helping to shape the vision, practice, and output of Strategy & Analytics for our Healthcare Practice, with direct impact on how our work drives brand equity, influence, and growth for our clients.

This leader will serve as a key thought partner to agency-side leadership, guiding how influence is activated, measured, and evolved across their brand portfolios. You’ll lead a team of strategists, translating culture, data, and platform trends into creator-first strategies that deliver business results.

This is a pivotal leadership role, shaping momentum, driving clarity, and raising the bar for what data-led influence can do.

Responsibilities

• Set the Strategic Vision
• Help define and lead the strategy and analytics vision for Influential’s most high-profile Health accounts - ensuring a unified, forward-looking approach across divisions.
• Act as a senior strategic partner to agency and client-side brand and marketing leadership, helping guide how creator work ladders to brand and business goals.
• Bring a proactive POV to the client and internal teams on where the creator economy is heading and how to stay ahead of it.

Elevate Strategy & Insight Development

• Help guide the evolution of frameworks and audience analysis across our portfolio.
• Turn complex data into tight, actionable strategic stories - bridging analytics and creative direction in a way that informs and inspires.
• Serve as an internal and external ambassador for Influential’s strategic excellence, bringing clients a trusted, forward-thinking POV.

Drive Operational Excellence

Flag risks or roadblocks early and often, driving clarity and urgency when client priorities or expectations shift.

Help evolve internal processes, frameworks, and deliverables to ensure strategy remains a core value driver.

Lead & Inspire

Build, mentor, and manage a team of strategists - setting a high bar for rigor, creativity, and clarity of communication.

Collaborate across Client Services, Creative Strategy, Creator Management to ensure strategic insight informs every touchpoint.

Who You Are

• A hybrid strategy and analytics leader with 15+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
• Experience working in agencies is highly valued - and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
• Deep understanding of both healthcare and creator/influencer as well as an understanding of the category’s pace, nuance, and consumer mindset is key to success.
• A proven team builder with 10+ years managing high-performing teams in a fast-paced, cross-functional environment.
• Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results.

Hands-on experience with platforms as it relates to

• Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
• Social Media Management/Listening (Pulsar, Quid, Infegy, Brandwatch, etc.)
• Insights Tools and Resources (GWI, Demographics Pro, Mintel, eMarketer, etc.)
• Exceptional relationship management skills, trusted by clients, respected by creators, and collaborative with peers.
• Highly proactive and solutions-oriented, with a bias toward action and the ability to bring clarity in moments of ambiguity.
• Strong organizational, analytical, and communication skills with the ability to manage multiple fast-moving workstreams.

You’re an Ideal Fit if

You have Influencer/Creator Marketing, Strategy or Integrated Marketing experience, and are adept at bringing Insights and Data together in innovative ways.

You want to shape how the world’s most iconic and leading healthcare brands connect with culture and consumers through creator marketing. You want to play a key role in defining what influence looks like today, building programs that drive not just awareness, but authentic connection and brand advocacy.

You’re energized by fast-moving brands and thrive in the space where no two days are the same. You want to lead conversations with brands, work directly with creatives in shaping culture, and partner with teams to transform numbers into narratives.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $170,000.00 - USD $240,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/5/2026.