Influencer Marketing Director

Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumer experiences and drive exceptional business outcomes for our clients.

Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people.

The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon, Lotame, Publicis Commerce and Influential. Publicis Connected Media is part of Publicis Groupe.

Overview

We are hiring an

Influencer Account Director to lead ambitious UK and global creator programmes at Influential UK. You’ll turn client objectives and cultural insight into work that connects creators, media and measurable outcomes. Working with talented specialists across strategy, social, paid media, production and more, you’ll bring clarity to complex briefs and help teams deliver their best work. This is an opportunity to shape campaigns for well-known brands while strengthening how our influencer offer grows and evolves.

Responsibilities

What you'll be doing

• Lead senior client relationships across complex influencer programmes, building trust and creating clarity from brief to delivery.
• Turn client objectives, audience insights and platform behaviours into focused, practical influencer recommendations.
• Set clear operational plans covering responsibilities, milestones, budgets, dependencies, approvals and escalation routes.
• Guide multidisciplinary teams through creator selection, negotiation, contracting, content development, delivery and reporting.
• Oversee campaign quality, scope and commercial performance, identifying risks early and resolving delivery challenges.
• Connect influencer activity to KPIs, media plans and business objectives through meaningful measurement frameworks and reporting.
• Shape pitches, new-business responses and product development by translating campaign learning and market trends into growth opportunities.

Skills we're looking for

Substantial experience in influencer, creator, social, content or media agencies, including leadership of complex client work.

A strong understanding of end-to-end influencer delivery, including creator management, contracting, compliance and content approvals.

The ability to lead senior client conversations, manage expectations and build collaborative, trusted relationships.

Sound commercial judgement across cost planning, scopes of work, budgets, delivery models and presentations.

Experience using measurement and reporting to connect influencer activity with campaign and commercial outcomes.

Current knowledge of creator culture, social platforms, emerging formats and relevant industry developments.

A proactive and considered approach, with the judgement to navigate ambiguity, support colleagues and keep work moving.

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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